10645 - Director of Commercial Planning

The Director of Commercial Planning is responsible for leading the organization's Sales Planning, Revenue Growth Management (RGM), and Category Management functions to drive profitable and sustainable growth.

This role serves as the primary owner of the sales planning and forecasting and process, ensuring alignment between customer sales plans, marketing initiatives, and supply chain capabilities. The Director will lead a cross-functional team responsible for delivering accurate sales forecasts, optimizing commercial investments, generating actionable category insights, and enabling data-driven decision making across the organization.

Success in this role requires strong leadership, analytical rigor, and the ability to collaborate effectively across Sales, Marketing, Supply Chain, Finance, and executive leadership teams to translate business strategy into executable plans that drive customer growth and operational excellence.

Key ResponsibilitiesSales & Promotion Planning

• Lead the monthly promotional planning and sales forecasting process, ensuring accurate volume forecasts across customers, channels, categories, and brands.

• Support the monthly S&OP process and drive alignment between Sales, Marketing, Demand Planning, and Finance.

• Partner with customer sales teams to translate marketing programs, promotional activities, distribution gains, and innovation launches into actionable sales plans.

• Maintain accurate customer plans, promotions, and volume commitments in the Trade Promotion Management (TPM) platform to strengthen planning discipline, forecast accuracy, and accountability.

• Establish governance and reporting processes to monitor TPM compliance, identify planning gaps, and ensure sales teams maintain current and accurate forecasts, promotional calendars, and trade investments.

• Identify risks and opportunities within sales forecasts and recommend corrective actions to achieve volume and revenue targets.

• Ensure organization alignment between long-range planning, annual operating plans, and monthly business reviews.

Revenue Growth Management (RGM)

• Design and execute pricing, promotion, assortment, and trade investment strategies that support profitable growth.

• Lead the annual Trade Spend planning and management process, ensuring investments remain within budget, align with commercial priorities, and deliver strong returns.

• Lead evaluation of pricing opportunities, promotional effectiveness, customer profitability, and portfolio optimization initiatives leveraging the organization’s Trade Promotion Management (TPM) tool.

• Develop fact-based recommendations that improve revenue, margin, and return on investment.

• Partner with Sales, Finance, and Marketing to ensure RGM principles are embedded in commercial decision making.

Category Management & Insights

• Lead the Category Management and Insights team to provide strategic, customer-focused recommendations.

• Develop category growth strategies using syndicated data, shopper insights, and market intelligence.

• Strengthen category leadership capabilities and retailer partnerships through fact-based selling and category storytelling.

• Identify trends, opportunities, and risks across the marketplace to inform business strategy.

Leadership & Cross-Functional Collaboration

• Lead and develop high-performing teams across Sales Planning, Revenue Growth Management, and Category Management.

• Act as a key business partner to Customer Sales, Marketing, Supply Chain, Finance, and executive leadership.

• Create alignment across commercial and operational teams to ensure successful execution of business plans.

• Foster a culture of accountability, collaboration, continuous improvement, and data-driven decision making.

What Success Looks Like

• Improved forecast accuracy and planning discipline that reduces obsolesces.

• Strong alignment between commercial plans and supply chain execution.

• Delivery of profitable growth through optimized pricing, promotion, and portfolio strategies.

• Increased credibility and influence with customers through enhanced category leadership.

• Development of scalable planning capabilities, tools, and processes that support long-term growth.