Account Director, Strategist - Tech B2C
- Compensation
- Not disclosed
- Location
- New York/ Remote
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 15+ years
- Category
- Not specified
- Posted
Skills
Must have
- 15+ years of experience blending strategic account leadership with media / creator / integrated marketing.
- Direct experience in consumer technology/AI strongly preferred - either brand-side or agency-side.
- Direct experience packaging integrated campaigns with a top-tier YouTuber, streaming platform, or premium content publisher - OR - brand-side integrated marketing leadership at a tech firm.
- Fluency in both worlds. You should be able to sit in a client marketing planning meeting and be treated as a peer, AND sit in a MrBeast creative brainstorm and contribute meaningfully to the concept.
- Track record of KPI-mapping sophistication. You've built measurement frameworks that survived a marketing-mix modeling review.
- Media literacy sufficient to be conversant on production feasibility - you don't need to be a producer, but you can't propose concepts that are physically un-shootable.
- Consulting background welcome. MBB associates or engagement managers with a Media/Tech practice, or corporate development for consumer technology clients at a media firm, both translate cleanly.
Full description
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About the Role
As the Account Director, Strategist - Tech B2C at MrBeast, you are the senior strategist owning the pre-sale phase of every integration inside the MrBeast ecosystem for one of our largest consumer technology partners. Your job is to take the strategic direction set by the VP Partnerships and convert it into a specific, sellable concept that ties your client's business objectives (product launches, category adoption, new-surface introductions) to MrBeast's creative language and audience.
Your primary focus is high-level strategy and pre-sale development, allowing our dedicated production teams to manage execution and on-set activation.
This role is based in New York, where you’ll work in-office five days per week, or Los Angeles, where you’ll operate in a fully remote environment while maintaining tight, daily collaboration with teams in New York (Partner Solutions and Brand Partnership VP’s) and North Carolina (Activation and Production). Regardless of location, you’ll be expected to operate on Eastern Standard Time (EST) hours to stay aligned with headquarters, deal flow, and production timelines.
What You’ll Do
- Develop the pre-sale deliverable for every integration—including the concept doc, pitch deck, KPI mapping, and measurement architecture.
- Manage the partner content marketing calendar to ensure every product launch is packaged around a high-impact content moment.
- Translate the client's business objectives into MrBeast content architecture. If the client is launching a new flagship product with a repositioning around a specific technology capability, you are the person who figures out whether that lands better as a Main Channel headline integration, a Shorts campaign, or a Beast Games challenge.
- Spearhead brand-KPI-to-asset mapping by aligning client measurement goals (such as unaided awareness lift, purchase consideration, and retail traffic) with the optimal MrBeast assets.