Account Manager, Commercial (North America)

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

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About the Role

The Commercial Account Management team at Fal.ai plays a pivotal role in ensuring long-term customer success and revenue growth. We manage the customer relationship, including renewal and recontracting process—focusing on customer success, retention, expansion, and delivering a best-in-class experience for our customers.

We’re looking for an Account Manager to own the customer relationship, identify new workloads, evangelize the product, and manage all contracts within our Commercial segment. The account manager will drive both retention and expansion through strategic engagement and disciplined execution. This role is ideal for someone who thrives at the intersection of customer success, commercial negotiation, and operational excellence.

What You’ll Do

• Drive Retention & Growth: Lead renewal and recontracting cycles to secure on-time renewals, increase customer commitments, and expand account value.

• Understand Customer Value: Articulate Fal.ai’s platform impact, use cases, and ROI to reinforce customer outcomes and strengthen relationships.

• Own the Contract Lifecycle: Manage renewals end-to-end—from initial outreach and negotiation through signature and execution.

• Expand and Grow Accounts: Partner with customers to evangelize new Fal capabilities and identify additional workloads

• Forecast & Report Accurately: Maintain disciplined forecasting practices and ensure up-to-date data in all sales and reporting tools.

• Execute & Improve Playbooks: Follow established sales motions while refining and personalizing outreach strategies to maximize efficiency and results.

• Technologies You’ll Use. Salesforce • Slack • Hex • Gong • Apollo

Requirements/Nice to have:

• Experience in a SaaS renewals, customer success, or account management role with a quota or measurable retention target.

• Background in AI Platforms or data infrastructure is a strong plus.

• Skilled in negotiation, deal structuring, and contract management, including legal and security reviews.

• Proven ability to manage customers, identify additional workloads, and handle contact negotiations.

• Strong communicator who builds trusted relationships and understands customer business drivers.

• Organized multitasker with the ability to manage a large book of renewals efficiently.

• Salesforce proficiency is required.

• Collaborative mindset—open to feedback and eager to help improve internal processes and customer outcomes.

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What we offer at fal

• Interesting and challenging work

• Competitive salary and equity

• A lot of learning and growth opportunities

• We are currently hiring in downtown San Francisco.

• We offer visa sponsorship and will help you relocate to San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsites

Compensation

• 105k-$120k base + $45k-50k variable -150k-170k OTE + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.