Activation Manager

• Plan the activation calendar for SO and FAM around sponsorships, game launches,

holidays and major sporting and cultural events

• Develop activation concepts with the Brand Marketing Managers: on-ground booths,

roadshows, venue and bar events (21+ only), watch parties, VIP experiences and

partner tie-ins

• Activate sponsorship and partnership rights: branding, hospitality, content days,

ambassador appearances

• Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and

agent tracking, so every activation is measurable

• Brief the Production Manager on builds and logistics, and the Art Director on

activation creative

• Manage activation agencies, promoters and talent; negotiate scopes and fees

• Make sure every activation meets PAGCOR rules, age-gating, venue permits and

responsible gaming requirements

• Own activation budgets and write post-activation reports on cost, sign-ups, FTDs

and cost per acquisition

• Lead and develop the Activation Executive(s

Requirements

• 5+ years in brand activation, experiential or sponsorship marketing, agency or inhouse

• Experience activating sports, entertainment or lifestyle sponsorships in the

Philippines

• Track record tying activations to measurable sign-ups or sales

• Strong network of activation agencies, promoters, talent and venues

• Online gaming, betting, telco, e-wallet or beverage brand experience preferred

• Willing to work evenings and weekends around events