Ad Systems Business Analyst

The Weather Systems Group within The Weather Company, an IBM Business,

The Advertising Systems Analyst maintains a strategic understanding of requirements and expectations for Ad Technology (Ad Tech) controlled systems and devises and evolves system configuration and business processes to support those objectives.

Essential Duties and Responsibilities:

• Design new technology solutions to support the advertising initiatives of The Weather Company.
• Participate in a cross-functional team including Ad Operations, Ad Products, Product Engineering and QA to implement and operationalize new advertising products.
• Configure The Weather Company platforms and systems to ensure proper delivery of ad products in both test and production environments.
• Document and maintain technical requirements, configurations, work-flows and QA test cases for the advertising solutions to be built and implemented.
• Perform Validation testing for the advertising solutions built into the TWC consumer platforms. Work with the QA group to ensure advertising solutions are properly implemented and functional across all platforms.
• Troubleshoot and drive to resolution production issues with advertising solutions inside The Weather Company digital platforms.
• Regularly communicate the status of new advertising initiatives, including release dates, challenges and production issues.
• Research the latest technology offerings of The Weather Channel vendor partners. Keep abreast of advertising technology and policy through the IAB and other industry bodies.

**Required Technical and Professional Expertise:

• Knowledge of commonly used concepts, practices, and procedures as they relate to information systems administration and management.
• Working familiarity with project management and system/software development methodologies (Agile, KanBan, Scrum, etc.)
• Working familiarity with Internet/Web technology, including popular and emerging consumer technologies.
• Working knowledge of HTTP Proxy software (Charles, Fiddler) to identify and troubleshoot RESTful APIs.
• Working knowledge of client/server architectures.
• Working knowledge of database design and information architecture.
• Working knowledge of systems analysis and design / software development life cycle.
• Working knowledge of web analytics fundamentals (log file processing, cookies, user registration, etc.).

Preferred Technical and Professional Experience

• Bachelor's degree or equivalent.
• 2+ years scripting/programming experience.
• 2+ years applications or systems administration.
• 2+ years systems integration experience.
• Excellent written and oral communication skills.
• Ability working in high-volume ASP or enterprise web environment.
• Knowledge of JavaScript, Cascading Style Sheets (CSS), and HTML.

WeatherFX is the "Weather Intelligent Marketing Platform", developed in 2011 to enable marketers to leverage TWC's robust proprietary weather data set to better inform marketing initiatives. Powered by real-time modeling based on multi-conditional weather data and client historical sales & business data, WeatherFX generates weather triggering models that are applied to trigger & target optimized marketing communications across desktop, mobile, tablet, cable and offline.