Advocacy Manager

Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). And right now, we are searching for one of the coolest ones - **Advocacy Manager.
**Day in the Life

You will lead our advocacy strategy and creator community and turning cultural moments into authentic brand engagement across our Consumer Products Division products. Reporting to the Brand Business Director, you work closely with product marketing, media and trade team.

• Build and shape advocacy strategy. Make advocacy not cherry on the top, but core part of our brands and products communication. Find the angle, find the hook, define target audience and find the right voice to delivery our message through right channels to keep boosting growth and market shares.

• Build creator communities: Recruit and nurture long-term partnerships with diverse creators—from macro-influencers to micro-communities—tailoring engagement to drive organic, non-paid reach.

• Co-create cultural content: Use social listening and trend dashboards to spot emerging conversations, empowering creators to produce content that strengthens brand equity and drives conversion.

• Discover new ways of advocacy: You will be the category insider - what is hot, who is talked about, which of our brands are mentioned

• Deliver brand experiences: Design and execute brand events that generate sustained engagement, media excellence, and authentic user-generated content.

• Measure and optimise impact: Follow up impact on market share, track Share of Influence, mentions, and community growth using Trackr, Talkwalker, and Power BI Advocacy, turning analytics into actionable campaign optimisations.

• Do it all with ROI in mind and heart

We Are Looking For

You bring a clear perspective on social culture and know how to build creator networks that resonate at scale. You bring:

• Advocacy & Influencer Management: Practical experience of creating Advocacy strategy and orchestrated all steps to fullfill it on different levels from brand to pillars to huge launches. Ownership from brief to result and learnings.

• Social Listening & Data Analytics: Working knowledge of tracking tools like Talkwalker, Trackr, or Power BI to measure Share of Influence and campaign performance. Ability to connect those results with market results.

• Brand Experience & Activation: Proven ability to design and deliver physical and digital events that inspire creator participation and storytelling.

• Creative Storytelling: Strong understanding of content co-creation, trend spotting, and brand narrative alignment across social platforms.

• Cross-functional Collaboration: Demonstrated skill in coordinating with product, media and sales team, to deliver integrated launches in fast-moving release cycles.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)

• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal

• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference

Who We Are

L'Oréal Consumer Products makes the best of beauty accessible to all through iconic global brands. Here, entrepreneurial agility meets massive scale, giving your work direct visibility with millions of consumers daily.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.