Affiliate & Content Partnership Director

About ADA

ADA is the Data and AI Experience Company. We work with global enterprises to build data and AI powered experiences where every decision runs on real-time intelligence and every interaction earns trust. That's how businesses scale, stay ahead, and deliver measurable outcomes.

Our mission is ambitious: to create the world’s most intelligent growth platform for every client we serve. With over 1500+ customers across Retail, Food and Beverage, CPG, Telecommunications, Financial Services, Healthcare and Automotive, we operate in 35 markets around the world. ADA Global

JOB PURPOSE

The Affiliate and
Content Partnership Director will lead the
company's affiliate marketing, livestream content, and business development
initiatives across B2B and B2C channels. This will include building and
optimizing affiliate networks, driving livestream content strategies across
platforms such as TikTok, Shopee, and Lazada, and developing strategic
partnerships to grow revenue. The Growth and Partnership Director will also
negotiate high-impact deals and work with cross-functional teams to support the
company's overall growth strategy.

RESPONSIBLE:

1/ Affiliate Program Leadership

• Develop

and execute a comprehensive affiliate marketing strategy to drive revenue andbrand engagement.

• Managing

team for developing affiliate networks for both B2B and B2C

• identify,

recruit, and manage high-value affiliates, influencers, and content creators to expand our network.

• Optimize

affiliate performance by analyzing data, setting KPIs, and enhancing commission structures.

• Collaborate

with internal teams to integrate affiliate campaigns within the broader marketing and sales
strategy

• Monitor

compliance, fraud detection, and risk management within the affiliate
ecosystem.

2/ Livestream Content Management

• Develop

a livestream content strategy that aligns with business goals and maximizesaudience engagement.

• Work

closely with content creators, brands, and production teams to plan, execute,
andoptimize livestream events.

• Drive

content innovation by leveraging data-driven insights to enhance engagement and conversion
rates.

• Manage

relationships with platforms (e.g., TikTok, YouTube, Instagram, Shopee, Lazada,etc.) to maximize distribution and monetization
opportunities.

• Ensure

smooth execution of livestream events, including scheduling, logistics, and
post-performance analytics.

**3/ Business Development & Strategic
Growth**

• Identify

and develop strategic partnerships with brands, e-commerce platforms, and tech
partners to enhance revenue streams.

• Drive

new business opportunities by analyzing market trends, competitor activities,
andemerging industry innovations.

• Collaborate with cross-functional teams (sales, marketing, product) to develop go-to market strategies that align with business objectives.
• Negotiate and close high-impact deals with affiliates, content creators, and industry partners.
• Establish monetization models for affiliate and livestream initiatives to ensure sustainable growth

EXPERIENCE

• 7+

years of experience in affiliate marketing, e-commerce, or digital growth, with
at least 2-3 years in a leadership/managerial role

• Proven

track record of building and scaling affiliate networks (B2B and/or B2C),
including managing relationships with influencers and content creator

• Hands-on

experience with livestream commerce and platform management (TikTok, Shopee,
Lazada, YouTube, Instagram)

• Strong

background in business development, with experience negotiating and closing
strategic partnerships with brands, platforms, or tech partners

• Experience

managing and leading a team, with the ability to align cross-functional
stakeholder

• Solid

understanding of performance marketing, KPI-setting, and data-driven
decision-making

• Experience

in e-commerce, retail, or FMCG industries is a plus

• Familiarity with affiliate fraud detection,

compliance, and risk management practices is an advantage
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Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles

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