After-Sales & Service Lead

About CRA Energy

Combustion Research Associates (CRA) is a B2B manufacturer of custom-engineered process equipment — flaring systems, thermal oxidisers, biogas compression and upgrading, gas processing skids, and burner management systems. We serve customers across oil & gas, chemicals, food & beverage, power, mining, biogas, and defence sectors in India and across four international regions.

The Role

We are looking for an After-Sales & Service Lead to build CRA's after-sales business from the ground up. With 300+ assets installed across India and abroad, the opportunity to create a structured, profitable aftermarket function is significant. You will own the customer relationship from final commissioning through the equipment lifecycle, build the AMC product and service delivery engine, and ensure every unit CRA ships generates recurring revenue, service data, and design feedback into the next generation of equipment.

This is a builder's role, not a caretaker's. You will be designing systems, processes, and a team — not inheriting one.

Key Accountabilities

Installed Base & Customer Data

• Build and maintain the Installed Base Register for 300+ assets: serial number, customer, location, commissioning date, warranty and AMC status, spares history, last service date.

• Define and enforce a serial number scheme for all new equipment.

• Own data quality on after-sales records in Zoho Desk and CRM.

Service Delivery

• Lead the field service technician team — sizing, hiring, training, scheduling, performance.

• Build service visit SOPs covering pre-visit checklists, on-site protocols, customer sign-off, and post-visit reporting.

• Own response-time SLAs for breakdown, warranty, and AMC service.

• Build the spares logistics function — stock policy, lead times, customer fulfilment.

AMC & Aftermarket Revenue

• Design CRA's AMC product portfolio across Basic, Standard, and Comprehensive tiers, with pricing anchored at 3–8% of equipment value annually.

• Build the AMC sales motion — pitch timing (typically 30 days before warranty expiry), tools, pricing authority.

• Own AMC revenue, spares revenue, retrofit and upgrade revenue, and paid service call revenue.

O&M Documentation & Knowledge Management

• Rebuild the O&M manual template to international standards.

• Establish O&M manual approval as a project completion gate.

• Build a troubleshooting knowledge base indexed by product family — common faults, root causes, fixes.

• Own customer training as a standard post-commissioning deliverable, with a paid refresher product.

Design-for-Service

• Sign-off on new product designs for serviceability — maintenance access, replaceable wear parts, instrumentation accessibility, modular sub-assemblies.

• Run a quarterly design review with Applications and Design teams on field failure data and design feedback.

Commercial Inputs at Enquiry & Proposal Stage

• Review quotations for after-sales scope, warranty terms, and AMC attachment.

• Feed service-derived cost data into pricing — true cost of warranty, true cost of spares.

• Attend client visits for strategic accounts where after-sales is part of the buying decision.

Key Account Management

• Define CRA's top 10–15 strategic accounts based on installed base and AMC potential.

• Run quarterly business reviews — equipment health, upcoming maintenance, upgrade opportunities.

• Own AMC renewal rate.

Reporting

• Weekly: open service tickets, response times, technician utilisation.

• Monthly: AMC pipeline and revenue, spares revenue, warranty cost, NPS.

• Quarterly: design feedback report, top failure modes, customer retention metrics.

Requirements

What We Are Looking For

Essential

• 10–15 years in after-sales, service, or aftermarket for industrial process equipment — flares, burners, compressors, heat exchangers, fired heaters, gas processing equipment, or rotating equipment.

• A field service background, not a desk-only career.

• Direct experience building or substantially redesigning an AMC product portfolio.

• At least 3 years directly managing a team of field service technicians.

Preferred

• Commissioning experience on similar equipment.

• International customer exposure across the Middle East, Africa, South-East Asia, or Europe.