AM/Manager, Communication & Engagement
- Compensation
- Not disclosed
- Location
- Shanghai, Shanghai Shi, China
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Not specified
- Posted
Must have
- 8–10 years of relevant experience in corporate communications, PR, media, or public affairs (in-house or agency); scientific/R&D communication background not required
- Exceptional writing and spoken fluency in both Mandarin and English — genuine command of language and narrative instinct, not just competence
- Business-level English sufficient to coordinate effectively with Japan, Korea, and Singapore counterparts (additional Japanese/Korean language skills a plus but not required)
- Demonstrated experience managing multiple stakeholders (senior leaders, media, government, cross-functional teams) simultaneously; regional/cross-market coordination experience a strong plus
- Experience managing junior staff and/or external agencies
- Experience with internal communications and/or visual/creative content development a plus
Full description
About the Role
L'Oréal R&I North Asia & China Communications is the sole interface between Corporate CA&E's full spectrum of expertise — media, social media, content, messaging, creative, public affairs, issue & crisis, and event management — and R&I centers across the North Asia Zone (China, Japan, South Korea, Singapore). This role owns the communications strategy and execution for the entire zone, with the majority of day-to-day activity concentrated in China, home to R&I's largest lab footprint and stakeholder base in the region.
You will act as R&I North Asia's 'internal journalist': someone who can identify the story within complex scientific and organizational realities, and translate it with precision and impact — for media, government, employees, and consumers alike, across all four markets. You will also serve as the key connector between R&I and Brand Marketing/Communications teams, translating scientific innovation and R&I credentials into compelling, brand-ready narratives — including through visual identity and imagery — that elevate the 'Science' pillar within brand campaigns and consumer-facing activations throughout the zone.
This is a high-visibility, high-ownership position, managing junior staff, interns, and external agencies, and requiring day-to-day partnership with R&I leadership, scientists, and cross-functional stakeholders across China and the broader North Asia Zone.
Key Responsibilities
Science-to-Brand Storytelling & Cross-Functional Liaison
- Act as the primary liaison between R&I North Asia and Brand Marketing/Communications teams across the zone, ensuring R&I's scientific assets, credentials, and innovation stories are effectively surfaced and integrated into brand campaigns and consumer-facing activations
- Translate complex scientific and clinical data into emotionally resonant, brand-ready narratives — including key visuals and imagery — that reinforce L'Oréal's 'Science' positioning and product credibility
- Co-organize joint events with brand teams to showcase R&I's scientific edge around breakthrough product launches in the region
- Develop and oversee the visual identity and imagery associated with R&I North Asia's science storytelling, ensuring consistency with global brand and reputation standards
Strategic Communications & Content
- Develop and execute integrated communication campaigns (messaging, key visuals, presentation decks, scripts, videos) for major R&I North Asia milestones and initiatives, anchored primarily in China with adaptation for other zone markets as relevant
- Serve as lead writer/editor for all R&I North Asia communications materials — press Q&A, whitepapers, executive talking points, internal narratives — holding a high bar for written and spoken Chinese and English