Amazon and PPC Specialist

The Role:

The PPC Specialist takes on an instrumental role within our growing team, helping plan strategy, research opportunities and lead on the execution of Integral’s E-Commerce PPC campaigns across the UK, EU and USA markets. You will work closely with the Head of E-Commerce, the e-commerce team and Product Managers to drive product awareness and sales performance whilst maintaining a strong focus on ROAS and NTB conversion.

The role will focus on Global Amazon campaigns for our LED and Memory product portfolios supporting product launches, working with our DSP partner and to bolster sales performance in strategic priority markets across the UK and Europe. There is scope that the role may widen to support other campaign activations across search, social and other marketplaces.

We have bold targets and plans to deliver through the remainder of 2026 and beyond. This is a great opportunity to take ownership and shape our PPC strategy during a period of rapid growth.

Key Responsibilities:

• Help develop strategy for and lead execution of UK, Europe and USA Amazon PPC activity (Sponsored Products, Sponsored Brands and Sponsored Display), Paid Search, Paid Social, other marketplaces and digital activations.
• Setup, monitor and optimise PPC campaigns (Amazon, other marketplaces, Search, Social).
• Support our DSP partner with the aligned execution of our full funnel advertising strategy.
• Daily control of ACOS and spend across multiple accounts.
• Run post-campaign analysis and reporting on campaign effectiveness / performance.
• Build AMC insights and audiences to support new-to-brand and retargeting campaigns.
• Liaise with different internal departments to maximise campaign return on investment.
• Implement Amazon Advertising strategies including new product launches, brand building and test and learn activities.
• Run campaign audits and review data to identify any new growth opportunities.
• Present reports to different stakeholders within the business.
• Keep up to date with the latest PPC ‘best in class’ strategies, products, updates and changes, including Amazon and other marketplace/ digital advertising.

Requirements:

• Minimum 3 years of experience managing and activating Pay Per Click / Amazon Sponsored Products / Paid Search campaigns.
• Trading (Brand side) experience with a strong commercial mindset and acumen is essential. You must be in or most recently in a brand-side role and be able to demonstrate a history of delivering strategic and profitable campaigns.
• Experience with Amazon DSP, TikTok, social commerce, social and other digital activations would be advantageous.
• Strong knowledge of using industry-leading tools and platforms such as Google Ads, Semrush, Pacvue, Skai, Helium 10, Keepa, AMC etc.