Analyst, Lifecycle Marketing

The Analyst, Lifecycle Marketing will assist in executing the Club’s direct-to-fan marketing strategy. Working directly with the Senior Manager, Digital Strategy & Paid Media, this role will manage campaign timelines and creative requests, support paid media campaigns across digital and traditional channels, and build and deploy email and SMS campaigns to targeted segments of the fanbase.

Responsibilities:

Build, test, and deploy email campaigns that support ticketing, merchandise, partnership, and community initiatives
Manage the Club's SMS messaging program, including content creation, scheduling, and list management
Work with the Business Strategy and Analytics team to segment the fan database by behavior, preferences, and fan journey stage
Develop personalized messaging for key audiences, including season ticket members, single-match buyers, and prospective fans
Coordinate and track paid media campaigns with internal stakeholders
Maintain consistent messaging across email, SMS, and paid media
Monitor campaign performance and report on key metrics, including open rates, click-through rates, conversions, and revenue
Run A/B tests and recommend improvements to increase engagement and retention
Perform other duties as assigned

Qualifications:

Working knowledge of email and SMS platforms (such as Salesforce Marketing Cloud, Klaviyo, or Attentive), plus the ability to segment audiences and analyze campaign performance data
Strong copywriting and editing skills
Highly organized, with the ability to manage multiple deadlines and priorities at once
Effective verbal and written communication, and comfort working across departments
Ability and internal drive to demonstrate a positive attitude and strong work ethic in the performance of all job responsibilities
Ability to be a team player and thrive in a collaborative, creative environment
Graphic design and/or video editing skills are a plus
Ability to work long, flexible hours including gamedays, evenings, weekends and holidays as requirered
Experience with Airtable or similar project management tools is a plus