Analytics Implementation Manager

About MasterworksMasterworks has spent more than thirty years helping nonprofits do more good in the world. Since 1989, we havepartnered with ministries, charities, and faith-based organizations to grow donor relationships, raise the revenuethat funds their missions, and measure the impact of every dollar along the way.
What sets us apart is range. Under one roof, our teams run direct mail, digital media, demand generation, and go-to-market transformation for some of the most recognized causes in the country. That breadth is also what makes arole like this one matter: the campaigns we build only succeed when we can see, prove, and improve what theydeliver for our clients. As part of Gloo, the technology platform serving the Christian faith ecosystem, we pair the craft of a veteran agency with the scale, data, and engineering of a publicly traded technology company.

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About the opportunityThe Analytics Implementation Manager owns the day-to-day health of Masterworks' client tracking ecosystem: 100+ active digital properties across a diverse nonprofit and Gloo capital partner portfolio. This role sits squarely at the intersection of implementation and quality assurance: you'll deploy and maintain tracking tags, investigate conversion data gaps, support new client onboarding, and serve as first responder to telemetry issues raised by internal teams.
You'll work closely with the Director of Data & Reporting and our telemetry development contractor, with real ownership of the telemetry ops lifecycle from deployment to verification.What You'll OwnTag Operations & Maintenance- Monitor and maintain Piwik PRO tracking configurations across 100+ client site instances, according to one of several standardized schemas to keep administration clean and efficient. This includes conversion events, goals, and e-commerce tracking- Work with development contractors to deploy and update the Masterworks CDN-hosted telemetry stack as platforms evolve and clients change donation platforms, website stacks, or tracking requirements- Manage Piwik PRO tag configurations: tags, triggers, variables, and container publishes- Keep client tagging synchronized when clients change websites, donation platforms, or ad account configurationsMonitoring & QA- Review daily and weekly telemetry monitoring alerts, identify gaps in results data collection, and triage issues by severity- Debug conversion event failures, identifying issues between changing client technologies and our tracking interface- Verify new tag deployments using live page inspection, browser developer tools, and Piwik reporting APIs- Continue to build out AI/automated methods for monitoring client sites/configurations Telemetry Helpdesk- Serve as primary responder to telemetry tickets from Client Service, Project Management, Digital Media, Operations, and Gloo capital partner teams- Answer questions about Epiphany dashboard results, explain tracking behavior, and translate technical findings for non-technical teammates- Run live tests against client donation systems using credit card, managing costs while verifying real world conversion events are being captured correctly- Escalate and coordinate with the telemetry development contractor when issues require code-levelresolution
Client Onboarding Support- Support technical digital onboarding of new clients: configure Piwik site instances, set up ad platform pixels (Meta, Google Ads, Adform, The Trade Desk, Outbrain), and verify tracking end-to-end- Document client-specific tagging configurations, deployment notes, and testing guides in Notion- Participate in client-facing technical onboarding calls to explain Masterworks' tracking approach and platform requirements- Regularly use and improve AI/automation systems to streamline onboarding process
Consent Management/Governance- Responsible for ensuring Gloo capital partners have the technical means to request and capture consent settings from web site visitors- Ensure tracking for capital partner sites (and some client sites) conforms to Gloo corporate requirements to avoid legal liability for data collection practicesURL Parameter & Source Code Operations- Maintain client URL parameter sheets (channel/subchannel/UTM schema enforcement) and support the Operations team with link testing workflows- Investigate and resolve source code ingestion issues, tracing the path fromad click → donation form → CRM, and coordinating with Technology team whendata doesn't arrive as expected