App Store Optimization (ASO) Manager

Dignotion is seeking a detail-oriented and data-driven ASO Manager to support app growth initiatives for our clients. In this role, you’ll be responsible for implementing App Store Optimization strategies across both the Apple App Store and Google Play, with the goal of improving app visibility, rankings, and downloads.

This is a part-time, flexible role ideal for someone with a strong understanding of mobile user acquisition, keyword research, and creative testing within app store environments.

Key Responsibilities

• Plan and execute ASO strategies for client apps across iOS and Android platforms

• Conduct keyword research and optimize app metadata (titles, descriptions, keywords, etc.)

• Collaborate with designers to test and refine store creatives (icons, screenshots, videos)

• Monitor app performance metrics and track rankings using ASO tools and dashboards

• Analyze competitors and identify opportunities for visibility and conversion improvements

• Report on key performance indicators and provide actionable insights

Requirements

• 1–2 years of experience in ASO or SEO (App Store experience preferred)

• Familiarity with keyword tools and ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action, etc.)

• Strong analytical skills; confident working with Excel or Google Sheets (SQL knowledge a plus)

• Understanding of A/B testing methodologies for app store assets

• Comfortable working independently and managing timelines

• Fluent written and spoken English

Bonus Points If You Have:

• Experience working with mobile apps in iGaming, betting, or regulated industries

• Background in paid user acquisition and mobile analytics

• Familiarity with Apple Search Ads and Google UAC

• Basic design skills or experience coordinating with creative teams

Benefits

• Remote or hybrid (NYC-based optional)

• Flexible working hours

• Project-based or part-time engagement

• Opportunity to contribute to growth strategies across multiple apps and verticals