Applications Programmer (Salesforce Marketing Cloud)

• Configure, develop, and maintain Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS)

• Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels

• Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines)

• Develop, optimize, and manage data architecture within Marketing Cloud, including data extensions, relational data models, and complex SQL queries for segmentation and targeting

• Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud scripting capabilities

• Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data

• Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution

• Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes

• Ensure all solutions comply with internal security, privacy, and data governance standards

• Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions

• Create and maintain technical documentation, including solution design, data flows, and operational procedures

• Support knowledge transfer and provide guidance to internal teams as needed

• Follow established change management, release management, and project management processes

Requirements

Minimum Qualifications

• Minimum of three (3) years of hands-on experience in Salesforce Marketing Cloud development and administration

• Strong technical expertise in:
• AMPscript for dynamic content and personalization

• SQL for data extraction, transformation, and segmentation within Marketing Cloud

• Proven experience designing and implementing multi-channel campaigns, including email and SMS

• Hands-on experience with MobileConnect, including SMS campaign setup, keyword management, and consent/opt-in compliance processes