Area Growth Manager

AboutParlē Agro

Parle Agro is
one of India's leading beverage companies, known for its iconic brands and
innovative products in the beverage sector. Founded in 1984, the company has
grown exponentially over the years, establishing a strong presence across India
and expanding its reach internationally with turnover of Rs 8,500 Crore in
2023.

About the role

The Area Growth Manager is responsible for driving sales
growth, expanding the customer base, and managing channel partners across the
assigned geographical area. This role involves developing sales strategies,
setting targets for the sales team, evaluating performance metrics, and
ensuring customer satisfaction.

Job Responsibilities

1.Sales & Distribution:

·
Develop and implement sales
plans for your assigned territory, focusing on reaching more retailers.

·
Manage channel partners and
retail outlets to achieve primary and secondary sales targets.

· Ensure effective display practices and optimal
product visibility across all channels.

· Appoint all the agreed number of channel
partner and salesmen to achieve sales, coverage and distribution objectives.

2.Market Analysis & Competitor
Tracking:

·
Track competitors' activities,
suggesting ways to improve sales performance.

·
Monitor market trends and
consumer preferences to identify growth opportunities.

·
Set market plan for all the
growth officers.

3.Business
Development & New Product Launch:

·
Find, assess, discuss, and plan
to grow our customer base.

·
Follow the market contact plans
approved by the RGM and update them regularly.

·
Get more product varieties in stores
and make sure they're always in stock.

4.Team
Management & Training:

· Guide and inspire the sales team with ongoing
support and coaching.

· Set clear targets for each area and market
based on the plan of the Growth officers.

· Break their objectives - month wise, weekly and
day wise and strictly follow the system of reporting accordingly.

·
Conduct on-the-job training
sessions to improve execution skills.

· Hold regular review meetings to assess the
performance of Growth Officers and report findings to the RGM.

· Fill-up all the vacancies in your territory on
time with the help of your RGM and regional HR.

5.People
Management & Performance Review:

·
Track and evaluate performance
of the team, providing necessary coaching and training.

· Regularly up-date your immediate supervisor on
all market developments and opportunities.

Job Specification

Education and skills

·
Must have experience in the FMCG
industry with a focus in general trade.

·
Good communication, negotiation, and
experience in team handling.

·
MBA from Business Schools preferred.

·
Experience: 4-8 years in FMCG sales
and management. (Age less than 35 years)

Competencies

·
Lead and motivate a high-performing team.

·
Build strong relationships with key stakeholders.

·
Effectively implement sales strategies.

Key Interactions

· External Retailer and channel partners

· Internal Regional HR, Accounts, SME, Sales Team

PREFFERED INDUSTRY FMCG