Area Sales Manager

ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low‑voltage products. For over 25 years, ADI has supported installers, integrators and trade professionals with industry‑leading solutions and exceptional service. With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low‑voltage distribution market.

We are now seeking a high‑performing Area Sales Manager with experience in CCTV, Access Control, Intruder products to retain, grow and win B2B trade customers across Bristol, Cardiff and Exeter.

This opportunity suits an experienced Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, ideally from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or related industries.

JOB DUTIESCustomer Relationship Management

• Manage, retain and grow revenue across a defined field sales territory covering Bristol, Cardiff and Exeter.
• Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners.
• Act as the trusted advisor and primary point of contact for assigned customer accounts.
• Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.

New Business Development

• Identify, prospect and onboard new B2B customers
• Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
• Increase share of wallet within existing accounts through consultative, solution‑focused selling.
• Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.

Sales Execution & Campaign Management

• Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
• Convert campaign activity into qualified pipeline and measurable revenue growth.
• Maintain accurate opportunity tracking, forecasts and reporting via CRM.
• Deliver consistent performance against sales targets, KPIs and growth plans.

Events & Market Engagement

• Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events .
• Deliver product demonstrations and technical presentations to customers and prospective partners.
• Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.

Product & Market Knowledge

• Develop in‑depth knowledge of ADI product portfolios, solutions and services.
• Stay informed on market trends, competitor activity and emerging technologies.
• Participate in technical, sales and product training to support professional growth.
• Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).

YOU MUST HAVE

• Proven experience in field sales, territory management or B2B account management.
• Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
• Strong communication, negotiation and relationship‑building skills.
• A proactive, well‑organised approach with the ability to manage your territory autonomously.
• Confidence working in a target‑driven, customer‑facing environment.
• Full UK driving licence and flexibility to travel across Bristol, Cardiff and Exeter region. WE VALUE

• Solid understanding of sales fundamentals, pipeline management and account development.
• Ability to influence customers and internal stakeholders at all levels.
• Strong commercial mindset, including pricing, margin and deal structuring.
• Confident negotiator with strong closing and customer engagement skills.
• Initiative, resilience and a solution‑oriented approach.

WHAT’S IN IT FOR YOU

• Competitive base salary plus car allowance or company car.
• Attractive commission and market‑leading sales incentive scheme.
• Opportunity to build a long‑term career within a global, industry‑leading organisation.
• Comprehensive product, technical and sales training.
• Supportive, collaborative culture focused on performance, innovation and customer excellence.

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