Area Sales Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!British American Tobacco has an exciting opportunity for a Area Sales Manager in Heredia, Costa Rica.

Develop and execute, within the assigned area, a trade marketing and distribution plan that aligns with brand, volume, and profitability objectives for each sales channel and key account. Utilize budgets and resources in the most effective and efficient manner to achieve trade marketing and distribution goals in partnership with Sales and Distribution Representatives.

Your key responsibilities will include:

• Manage and maximize the availability and freshness of BAT’s brand portfolio, ensuring the proper execution of brand strategies and the fulfilment of all customers’ basic service requirements, while minimizing supply chain costs.

• Manage and oversee the field activities of Sales Representatives during market visits, developing their knowledge and skills through coaching and feedback to maximize their efficiency, effectiveness, and overall performance against key business indicators.

• Maximize consumer sales of BAT brands through point-of-sale activities that positively influence consumer purchasing habits and position BAT as the preferred supplier among all assigned customers within the territory.

• Review and control the accounts and assets within the assigned area to ensure that allocated resources are properly safeguarded and utilized efficiently and effectively.

• Plan and define the factors impacting distribution within the territory to ensure continuous product availability, product quality, and effective distribution at the lowest possible cost.

• Maintain and update the Business Master Database for the assigned area, ensuring that customer information is accurate and reflects the accounts that should be serviced within the territory.

• Set sales targets for Sales Representatives based on the potential of each route, ensuring focused efforts and effective market execution.

• Conduct market visits alongside Sales Representatives to develop their capabilities through coaching, observation, and constructive feedback.

What are we looking for?

• Bachelor's degree, preferably in Business Administration, Marketing, or a related field.

• At least 5 years of total work experience (including internships, entry-level positions, and other relevant experience), with at least 2 years in leadership or managerial roles.

• Experience within Fast-Moving Consumer Goods (FMCG) or Retail industries.

• Professional with knowledge of: The FMCG market, Distribution channels within the consumer goods industry and budget management.

• People management, Negotiation and sales experience.

• Intermediate to advanced English proficiency.

• Professional with demonstrated skills in: Team supervision, Coaching and people development, Communication, Results orientation, Negotiation skills.

• Ability to work cross-functionally, collaborating with multiple teams such as Sales, IT, Customer Experience, Legal, and business partners, driving alignment and achieving business objectives through effective communication and teamwork.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.