Artist Content Strategist | Associate
Associate-level content strategist on OML's Artist Management team in Mumbai, building long-term content roadmaps and pitching original IPs for a roster of comedians, musicians, and creators on YouTube, Instagram, and emerging platforms. Core work spans trendspotting, creator-economy research, cross-team collaboration, and performance analysis.
- Compensation
- Not disclosed
- Location
- Mumbai, India
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Technical writing
- Posted
Skills
Must have
- 2-3 years in content strategy, creative strategy, or social media in the creator economy, digital media, or entertainment
- Deep understanding of YouTube, Instagram, and emerging social platforms — algorithms, formats, and monetization
- Creative drive to develop fresh formats and IPs that audiences want to binge
- Strong grasp of internet culture, memes, trends, and shifts in the creator economy
- Collaboration skills to work with artists and internal teams, turning insights into actionable strategies
- Comfort with metrics, performance analysis, and insights-driven decision making
Full description
About OML
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Our businesses include:
- Move Over: OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.
- Hypothesis: One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences
- OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.
- OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.
- EighteenSixtyTwo: Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.
- OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.
- Role Overview
- We’re looking for a Content Strategist who thrives in the creator economy and knows what it takes to keep artists relevant, exciting, and ahead of the curve. This role sits at the heart of OML’s Artist Management team, working with a diverse roster of comedians, musicians, and creators across beauty, travel, lifestyle, and food.
- If the idea of launching a new IP on YouTube or Instagram gives you an adrenaline rush, if you can spot the next content trend before it blows up, and if you’re obsessed with how creators can build long-term brands—this role is for you.
Key responsibilities:
- Content Strategy & Roadmaps
Build long-term content roadmaps for artists across categories (comedy, music, lifestyle, beauty, travel, food).