Melaleuca
Assistant Brand Manager
- Compensation
- Not disclosed
- Location
- Idaho Falls, Idaho, United States
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Full time
- Experience
- Not specified
- Category
- Marketing
- Posted
Must have
- Detailed work and organizational skills.
- Ability to analyze problems and create solutions.
- Ability to work independently and follow through on projects.
- Ability to maintain confidentiality of sensitive areas.
- Excellent written and verbal communication skills.
- Ability to work under stress.
- Strong creativity skills.
- Word processing and spreadsheet skills.
- Sit with intermittent walking.
- Manual dexterity for such duties as stapling, collating, sorting, filing, typing, writing, etc.
- Communicate (hearing &speech) with individuals in person and by telephone in a tactful and courteous manner.
- Visually read reports, computer screen, etc.
- Good math skills (add, subtract, multiply, and divide).
- Two (2) or more years pervious experience in Product Management or equivalent.
- Strong customer relation skills for conflict situations.
- General business skills
- Bachelor's Degree in Marketing, Business, Communications, or equivalent.
- Ability to perform the essential duties and responsibilities with efficiency and accuracy.
Full description
The Assistant Brand Manager supports the Brand Team in the execution of key brand responsibilities under the direction of Category Manager. They play a meaningful role in the delivery of brand P&L goals. This individual will positively influence cross-functional partners to support innovation and brand building activities. This role will contribute to the creative development of exciting new brands and marketing communications.
Responsibilities:
- Manage product P&Ls, launch plans and promotional strategies
- Drive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teams
- Identifies key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business model
- Performs market analysis of products and/or specific product concepts, reports on emerging consumer and product trends.
- Develops Basis of Interest platforms for product concepts.
- Develops, implements, and manages Product Plans and Calendars for approved new product concepts for review and approval up the chain of command.
- Develops, implements, and manages Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing products.
- Analyzes competitive product and develops product claims working with R&D and Legal to substantiate all product claims.
- Develops and drives creation of brand story, including critical data to support key story elements from ingredients, sourcing, scientific data, patented technology etc.
- Develops and manages consumer research.
- Develops Copy Platforms for product package labeling working with and giving direction to graphics department.
- Analyzes and develops packaging for assigned products working with and giving direction to purchasing and operations.
- Organizes and manages cross-functional project teams for assigned brands for the following activities: product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketing.
Qualifications:
- Detailed work and organizational skills.
- Ability to analyze problems and create solutions.
- Ability to work independently and follow through on projects.
- Ability to maintain confidentiality of sensitive areas.
- Excellent written and verbal communication skills.
- Ability to work under stress.