Assistant Director of Admissions Operations and CRM Strategy (University)
- Compensation
- Not disclosed
- Location
- Memphis, TN, United States
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor’s degree
- Experience working with a CRM in higher education admissions or enrollment management
- Demonstrated ability to manage complex systems, workflows, and data processes
- Strong analytical skills with the ability to translate data into actionable insights
- Experience training and supporting staff in the use of technology systems
Nice to have
- Master’s degree
- Experience serving as a CRM lead, administrator, or “power user”
- Experience with system implementation, optimization, or major upgrades
- Familiarity with enrollment management systems such as Jenzabar, Banner, or similar platforms
Full description
Position Summary
The Assistant Director of Admissions Operations and CRM Strategy serves as a key leader within Enrollment Management, responsible for the strategic oversight and execution of admissions operations, systems, and data infrastructure. This role ensures the effective use of the university’s CRM and related technologies to support the full student lifecycle from prospect through enrollment.
Working in close partnership with Admissions leadership, Information Technology, and campus stakeholders, the Assistant Director drives process optimization, data integrity, and system innovation. This position functions as the primary CRM strategist and operational architect for Admissions, aligning technology, workflows, and communication strategies to support enrollment growth and student success.
Key ResponsibilitiesLeadership and Operations
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- Serve as a member of the Admissions leadership team, contributing to strategy, planning, and continuous improvement of enrollment operations
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- Provide day-to-day supervision of admissions operations staff, including workload management, performance development, and team culture
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- Establish and maintain a service-oriented, solutions-focused operational environment that supports institutional enrollment goals
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- Lead the development and ongoing refinement of admissions processes to improve efficiency, scalability, and effectiveness
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- Collaborate with Enrollment Management leadership to align operational strategy with institutional priorities
CRM Strategy and System Management
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- Serve as the functional lead and primary strategist for the Admissions CRM, ensuring it is fully leveraged to support recruitment, communication, and enrollment goals
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- Design, implement, and maintain CRM architecture including workflows, communication plans, event management, application processes, and automation
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- Translate recruitment and enrollment strategies into scalable CRM solutions, including drip campaigns, segmentation, and lifecycle communications
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- Continuously evaluate and optimize CRM usage to improve engagement, conversion, and operational efficiency
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- Partner with IT and external vendors to manage system integrations, enhancements, and troubleshooting
Data Integrity and Reporting
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- Ensure the accuracy, consistency, and integrity of admissions data across all systems