St. Mary's University
Assistant Executive Director of Annual Giving
- Compensation
- Not disclosed
- Location
- San Antonio, TX, US
- Work setup
- Not specified
- Seniority
- C level
- Employment
- Not specified
- Experience
- Not specified
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor's Degree from an accredited college/university required; Master's degree or higher preferred.
- 5 years of proven or applicable experience in annual giving and/or project management preferred. Previous experience using crowdfunding platforms preferred
- Must be proficient and have experience using Adobe Creative Suite, Canva or similar programs.
- Must have experience utilizing data and developing informed decisions for giving strategies.
- Demonstrated familiarity with artificial intelligence tools in a professional or fundraising context preferred; experience with AI-powered donor engagement platforms, virtual engagement officers (VEOs
- Must have the ability to demonstrate intermediate level skills in MS Office (Word, Excel, Teams, Outlook and PowerPoint) including applicable technology and software programs to support fund-raising e
- Must have valid driver's license, motor vehicle liability insurance and personal injury insurance; or have a self-reliant source of transportation to conduct business on a daily basis
- Must clear and maintain a favorable background investigation and clearance
- Ability to think independently and take initiative to plan and implement effective partnerships and relationships that sustain existing gifts and generate new gifts, including prospect identification,
- Ability to stay informed of activities of the University in order to effectively articulate and incorporate relevant information in an oral and a written case for support.
- Ability to function as a team player in the overall fundraising activities of the University, including working some nights, weekends, occasional travel, and attending special events as necessary.
- Ability to prepare and maintain accurate records and reports, as well as maintain confidentiality of all records and information.
- Ability to communicate and interact in an effective and appropriate manner with diverse populations, the University community, and the public.
- Ability to write error-free correspondence.
Full description
The Assistant Executive Director, Annual Giving is responsible for using best-practice methodologies for annual giving programs with an emphasis on traditional, digital and Virtual Engagement mediums. The position assists with the overall planning, integrated strategy, and execution of the comprehensive annual giving program.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Plans and implements the comprehensive annual fund campaign; manages annual fund calendar and ensures strategies and plan remain on target.
- Collaborates with Assistant Vice President of Development and Campaigns (AVP) to develop and implement a centralized, multi-channel annual giving strategy, aligning campaigns with university goals; provides periodic updates and escalates concerns or issues timely.
- Manages all aspects of annual giving operations, including budget, vendor contracts, procurement, and production schedules.
- Works collaboratively with Marketing and Communications to develop content and collateral for campaigns.
- Designs innovative donor engagement initiatives to increase participation and retention; tracks campaign performance and provide data-driven insights for continuous improvement.
- Manages and provides analysis on Annual Fund Program and Development reporting to maximize performance; identifies challenges and communicates potential solutions to leadership to ensure corrective measures are quickly employed.
- Employs a multi-channel solicitation strategy (direct mail, digital communications, social media, crowdfunding, AI, reunion giving, leadership annual giving and other channels) informed by data and segmentation analysis to create compelling annual giving appeals.
- AI/Virtual Engagement Officer (VEO) Oversight: Configures and supervises the VEO to ensure messaging aligns with institutional voice and ethical AI standards; designs architecture for the digital engagement and moves-management journeys for unmanaged and mid-level donor segments assigned to the VEO; reviews complex inquiries, recommends high-potential prospects to frontline officers, and tracks VEO performance metrics against annual giving benchmarks; integrates VEO into annual giving plan, giving days, and renewal cycles for targeted giving prompts, stewardship, and matching gift appeals.
- Maintains and strengthens annual giving digital tools, including the giving webpage, giving forms, email campaigns, social media, and crowdfunding platforms; creates personalized donor experiences through improved segmentation.
- Identifies, cultivates and recommends annual giving donors with major gift potential to Advancement Services; works with the Assistant Director of stewardship to integrate stewardship program to help retain annual giving donors and move them to higher giving levels.