Assistant General Manager/Deputy General Manager - Digital Marketing

We're hiring AGM/DGM- Digital Marketing to own paid media performance across both traditional advertising channels and ABM platforms. This is a hands-on role for someone who's execution-focused and data-driven-someone who wants to be in the tools daily, launching campaigns, optimizing performance, and using account and intent data to drive real business results.

The role covers paid media management across LinkedIn, Google, Meta, YouTube, and Demandbase Advertising, with emphasis on brand visibility, demand generation, and quality account engagement. Beyond running campaigns, this person will use performance and intent signals to decode buyer behavior and boost ROI at every funnel stage.

What success in this role looks like:Campaign execution and management

• Plan, launch, run, and optimize paid campaigns across LinkedIn, Google Ads (Search & Display), Meta (Facebook/Instagram), YouTube, and Demandbase Advertising.

• Manage targeting, bidding, budgets, and pacing across platforms to engage the right audiences, buying groups, and priority accounts.

• Continuously test creative, messaging, formats, and placements to boost engagement, conversion, and efficiency.

• Account-based advertising and intent activation (Demandbase/Factors/Hubspot Breeze Agent)

• Run account-based advertising campaigns through Demandbase, activating target account lists across display, native, video, and LinkedIn integrations.

• Leverage Demandbase's capabilities to reach specific accounts, buying groups, and decision-makers based on firmographic, technographic, and intent data.

• Optimize Demandbase campaigns using Account Intent, Engagement Minutes, Qualification Score, and Pipeline Predict Score to direct spend toward in-market accounts.

• Turn account engagement data into campaign changes-adjusting messaging, creative sequencing, and channel mix based on each account's buying stage.

• Coordinate Demandbase advertising with LinkedIn and Google campaigns for a unified, multi-touch ABM approach.

Performance monitoring and intelligence:

• Track daily performance across CPL, CTR, ROAS, account engagement, and pipeline influence.

• Pair platform metrics with Demandbase and account-level data to gauge true campaign impact beyond lead volume alone.

• Spot drop-offs, inefficiencies, and high-performing account segments, and act on optimizations fast.

• Use GA4, Google Tag Manager, Looker Studio, Excel/Google Sheets, Factors, and

• Demandbase dashboards for a complete view of performance.

Lead generation and funnel optimization:

• Own lead and account-level outcomes, making sure paid efforts generate qualified leads from priority accounts.

• Build and refine full-funnel tracking, from first ad interaction through CRM-qualified leads and sales engagement.

• Partner on landing page and funnel improvements to lift conversion and cut friction.

Analytics and reporting:

• Build and maintain dashboards covering channel, account, and pipeline performance.

• Deliver weekly and monthly reports with clear takeaways, learnings, and next steps.

• Track attribution across paid media and Demandbase touchpoints.

Email marketing and CRM integration:

• Support email campaigns and nurture flows on platforms like HubSpot, Active Campaign, or Mailchimp.

• Ensure paid campaigns, including Demandbase Ads, integrate cleanly with CRM and marketing automation tools like HubSpot, Salesforce, Marketo, or Pardot.

• Maintain accurate tagging, lead flow, and data hygiene for reliable reporting.

What we're looking for:

• 7-10 years of hands-on experience in paid media and performance marketing.

• Demonstrated experience running Demandbase Advertising campaigns within an ABM or enterprise demand strategy.

• Strong command of LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and YouTube Ads.

• Solid grasp of account-based marketing, buying groups, and intent-driven advertising.

• Ability to read intent, engagement, and pipeline signals and turn them into concrete campaign optimizations.

• Skilled with GA4, UTM frameworks, Looker Studio/Data Studio, and performance reporting.

• Comfortable managing multiple live campaigns in a fast-paced environment.