Assistant General Manager- Sales

About Ankur Lighting:

Ankur Lighting is an Indian
company specializing in high-quality lighting solutions, founded in 1979 by
Shree R.K. Shah. It has grown into a market leader with over 45 years of
experience, focusing on LED lighting for indoor, outdoor, technical, architectural,
and custom applications. We are looking a Sales Head at Ankur Lighting
will be responsible for driving profitable growth across projects, key accounts
and channel partners, while leading the pan-India sales team and strengthening
the company’s position in architectural and technical lighting.

Role overview

• Title: Sales Head

• Company: Ankur Lighting (architectural, commercial,

retail and custom lighting solutions)

• Location: East of Kailash

• Reporting to: Managing Director

• Team: Sales Managers, Project Sales, Showroom

Sales, Channel/Distributor Sales

Key responsibilities

• Develop and execute annual and quarterly sales

strategy for project, institutional, retail and channel business to
achieve revenue and profitability targets.

• Build and manage a high‑performance sales

organization: hire, train, mentor and appraise regional and vertical sales
teams with clear KPIs and incentive plans.

• Drive project and specification sales by building

strong relationships with architects, lighting designers, MEP consultants,
PMCs, developers, government bodies and key corporate accounts.

• Grow showroom and retail sales through Ankur’s

company‑owned showrooms and key trade partners, ensuring superior customer
experience and conversion.

• Set regional and segment-wise sales targets; track

performance through CRM and MIS, and take timely corrective actions to
close gaps.

• Collaborate closely with marketing and product

teams on launches, pricing, positioning, schemes and promotions to support
sales plans.

• Continuously map market potential, competitor

activity, pricing and new project pipelines to identify opportunities in
India and select export markets.

• Ensure timely bid preparation, techno‑commercial

offers, tenders, and negotiations, balancing competitiveness with healthy
margins.

• Maintain strong relationships with key customers,

resolve escalations quickly, and drive repeat and referral business.

• Forecast sales and budgets accurately; provide

monthly/quarterly reports, funnel reviews and strategic inputs to top
management.

• Ensure adherence to company policies on credit,

collections, documentation and statutory compliance.

Candidate profile

• Graduate in Engineering/Science or Commerce; MBA in

Marketing/Sales preferred.

• 7–10 years of total experience in B2B/B2C lighting,

electrical, building materials or related industries.

• Proven track record of achieving aggressive revenue

and margin targets, scaling teams, and entering new markets.

• Deep understanding of lighting products (LED

architectural, commercial, outdoor, custom) and project sales cycles will
be an advantage.

• Strong relationships with architects, consultants,

developers, contractors, retailers and distributors in key metros
preferred.

• Excellent leadership, communication, negotiation

and stakeholder‑management skills, with the ability to influence at CXO
level.

• Data‑driven and comfortable working with CRM, sales

analytics and MS Office tools.

Key performance indicators

• Achievement of annual and quarterly revenue and

gross margin targets.

• Growth in project pipeline, order book and

conversion ratio.

• Expansion of active architects/consultants, key

accounts and channel partners.

• Showroom and retail sales growth, footfall‑to‑billing

conversion and average ticket size.

• Sales team productivity, stability and capability

enhancement (hiring quality, training, attrition).