Assistant Manager Digital Marketing

About the Role

The Assistant Manager, Digital Marketing is responsible for developing and executing digital strategies that enhance patient awareness, engagement, activation, and adherence across DKSH's Healthcare therapeutic areas. This role leverages data-driven marketing, omnichannel engagement, digital platforms, and Patient Support Programs (PSPs) to improve patient journeys while ensuring compliance with pharmaceutical industry regulations and company policies.

What You Will Deliver

• Develop and implement patient activation strategies to drive disease awareness, diagnosis, treatment initiation, and adherence across key therapeutic areas

• Map and optimize patient journeys, identifying barriers to treatment adoption and designing targeted digital interventions to improve patient conversion and retention

• Lead the planning and execution of omnichannel patient campaigns across digital touchpoints including websites and patient portals, social media platforms, Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, mobile applications, and messaging platforms

• Manage campaign calendars and ensure consistent patient messaging across all channels, optimizing campaigns based on performance metrics and patient insights

• Design and enhance digital components of PSPs, developing engagement tactics to improve enrolment, activation, persistence, and adherence

• Work with vendors and internal stakeholders to implement digital tools that support patient education and treatment management, and monitor patient engagement metrics to recommend improvements

• Develop patient-centric content aligned with approved medical and regulatory guidelines, ensuring relevance and tailoring across different patient segments

• Support the creation of educational resources, videos, webinars, testimonials, and digital assets in compliance with medical, regulatory, and legal requirements

• Establish Key Performance Indicators (KPIs) and dashboards to measure campaign effectiveness, and analyze patient engagement data to identify trends and optimization opportunities

• Utilize Customer Relationship Management (CRM), marketing automation, and analytics tools to drive personalized engagement and generate actionable insights for business stakeholders

• Evaluate and implement emerging digital technologies, including Artificial Intelligence (AI)-powered engagement, personalization, automation, and digital therapeutics

• Manage relationships with digital agencies, technology vendors, and platform partners, ensuring all digital platforms comply with data privacy regulations and company standards

• Partner closely with Product Managers, Medical Affairs, Regulatory Affairs, Legal and Compliance, Patient Support Teams, and External Agencies to align patient activation initiatives with brand and business objectives

• Administrative duties and coordination tasks as required

What You Bring

• Bachelor’s degree in Marketing, Business, Digital Marketing, Life Sciences, Pharmacy, or a related discipline; a Diploma or additional qualification in Digital Marketing is an advantage

• 2 to 3 years of experience in digital marketing, preferably within pharmaceuticals, healthcare, medical devices, or consumer healthcare

• Proven experience managing patient-focused digital campaigns

• Experience with CRM and marketing automation platforms

• Strong understanding of omnichannel marketing and patient engagement strategies

• Familiarity with pharmaceutical promotional regulations and compliance requirements

• Proficiency in digital campaign management, Google Analytics, web analytics tools, Search Engine Optimization and Search Engine Marketing (SEO/SEM), and social media marketing

• Experience with customer journey mapping and data visualization and reporting tools

• Knowledge of AI and personalization technologies is preferred

Why Join DKSH

At DKSH, we help companies grow in Asia and enable people to perform at their best. You will be part of an organization that values accountability, collaboration, and long-term partnerships. We offer a dynamic environment where your contributions are visible and where you can build a meaningful career in Healthcare.