Assistant Sales Manager

The Role

You will drive revenue through proactive sales of guest rooms, group room blocks, and meeting, banquet, and event spaces. You will develop new business opportunities, maintain existing client relationships, and collaborate with internal teams to maximise revenue, profitability, drive repeat business and guest satisfaction.

What You Will Do

• Support the achievement of monthly and annual revenue targets for group rooms, transient group pickups, meeting and banquet space rental, and catering revenues.
• Identify, prospect and develop new business opportunities across corporate, association, MICE, weddings, and social events segments.
• Own the full end-to-end sales cycle for assigned accounts, clients and business opportunities; from lead generation to site inspections, proposals, contract negotiations, post-booking follow-up and maintaining of relationships.
• Work closely with the Asst. Director of Sales and Revenue team to optimize pricing strategies, group room allocations, pickup performance, meeting and banquet revenue.
• Maintain an updated sales pipeline and provide regular reports on sales activities, leads, conversion rates, account performance, and revenue forecasts.
• Participate in trade shows, sales missions, networking events, and property showcases to promote the hotel's facilities, products, and services.
• Monitor competitor activities, market trends and business opportunities, and recommend suitable sales initiatives, promotions, and packages.
• Ensure all booking requests are communicated and collaborate closely with operational teams to ensure smooth event execution, service delivery, and high levels of guest satisfaction.
• Provide sales support and assist with departmental initiatives, sales strategies, and administrative tasks as required.
• Perform any other duties and responsibilities as assigned by the Asst. Director of Sales.

About You

• 1 to 2 years of relevant experience in hotel room sales
• Strong communication and interpersonal skills
• Sound business acumen
• Proactive, ability to prioritize effectively, and work under tight deadlines in a fast-paced environment