Assistant Vice President

Principal Tasks & Responsibilities

Key Responsibilities

• Brand Strategy & Implementation

Execute brand strategies and marketing campaigns as per corporate directives.
Oversee line extensions and portfolio growth for assigned therapy segments.

• Field Force Enablement

Support training of sales teams on brand messaging and promotional campaigns.
Monitor field-level campaign execution and ensure corrective actions where necessary.

• Market & KOL Insights

Track competitor activity and market trends to guide strategy.
Support KOL engagement programs in line with VP strategy.

• Team Leadership

Manage DGMs and marketing managers in assigned regions/therapies.
Mentor and develop talent for career progression and succession planning.

• Budget & Reporting

Monitor marketing spend and ensure ROI on campaigns.
Generate performance reports, market insights, and recommendations for VP.

Key Skills & Competencies
Strong execution and project management skills
Brand and portfolio management expertise
Analytical mindset with market research experience
Leadership of mid-level marketing teams
Compliance with pharma ethical and regulatory guidelines