Associate Business Analyst

Associate Business Analyst
PayU India Innovations Pvt Ltd
Gurgaon
PayU is the fintech and payments arm of Naspers - A global consumer internet group with market value of
USD 100 bn and one of the largest technology investors in the world. The Group's businesses serve more
than 1.5 billion people in 89 markets and are the market leaders in 77 of those markets.
Operations of PayU span globally across 18 growth markets in Asia, Central and Eastern Europe, Latin
America, the Middle East and Africa where it empowers billions of people and millions of merchants to buy
and sell online, extending the reach of financial services.
PayU India is one of the leading payment service providers, operating in one of the fastest growing industry
in India, a high growth economy. The company offers more than 70 local payment methods and serves more
than 350,000 merchants including leading e-commerce businesses in India. PayU Group including PayU
Finance, a non-banking finance company, also enables credit to consumers and small businesses thus
extending the reach of financial services. Find out more at
The Team
Our audiences team develops deep user insights based on hundreds of millions of transactions in India and
uses those signals to help 200+ businesses in improving the efficacy of their marketing campaigns with
objective of acquiring new customers. The role is with the PayU India Innovations team, with specific focus
on ensuring the success of client’s engagement – creating sharp pitches for presales, understanding of
requirement, delivering the best data solutions basis the objective, troubleshooting the campaign
performance gaps and maintaining inflow of business from our clientele.
Example use cases are:
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A skin care brand wants to acquire users with low likelihood of uninstalling in next 3 months
A credit card issuer wants to acquire already carded users but with no travel-based card
A bank wants to acquire users who can maintain total relationship balance of 40 Lakhs
A rummy brand wants to acquire female players in TN, with high value deposit
An insurance player wants to target HNI parents looking to purchase child's education backed
insurance policy
Joining our audiences team offers you the chance to make a difference to wide range of businesses in a
rapidly growing market. Deep insights driven customer management and acquisition are critical drivers of
growth and profitability of virtually every business today. Therefore, PayU Innovations is building out its
digital insights, AI/ML capabilities and will continue to do so in the coming years. You will be able to help
shape the efforts at PayU towards this objective.
Key Responsibilities:

• Work with client for audience analytics practice from understanding requirements to campaign

execution and tracking.

• Analyze data from various marketing channels (digital, social media, paid campaigns) to identify

trends, opportunities, and areas for improvement.

• Develop and implement reports, dashboards, and key performance indicators (KPIs) to track the

effectiveness of client’s marketing campaigns

• Serve as the main point of contact for all the client communication and become owners of a

particular industries.

• Collaborate with the client’s marketing team to optimize campaigns, ensuring maximum return on

investment (ROI) and improved customer acquisition and retention, via PayU data solutions

• Use SQL and other database query languages to extract, manipulate, and analyze data from large

datasets, ensuring data accuracy and relevance

• Conduct deep-dive analysis to understand customer behavior, segmentation, and campaign

performance

• Identify growth opportunities within client portfolios and communicate them to the Client lead
• Work closely with PayU internal partners (e.g. Business and Technology teams) to design and

implement optimal solutions
Requirements and Skills to be successful in this role:

• 2+ years of experience as a Marketing Analyst or similar role.
• Undergraduate or graduate degree in a quantitative field; MBA is a plus.
• Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization

strategies

• Strong understanding of marketing metrics and KPIs, including Customer Acquisition Cost (CAC),

Return on Ad Spend (ROAS), and Lifetime Value (LTV)

• Strong experience with SQL. Python knowledge will be a plus.
• Excellent communication and stakeholder management skills and demonstrated focus for client /

customer satisfaction

• Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight

deadlines

• High-energy individual with a go-getter instinct and positive attitude.

Our Commitment to Building A Diverse and Inclusive Workforce
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that
our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to
create a diverse, inclusive, and safe environment, for all our people, communities, and customers. Our
leaders are committed to create an inclusive work culture which enables transparency, flexibility, and
unbiased attention to every PayUneer so they can succeed, irrespective of gender, color, or personal
faith. An environment where every person feels they belong, that they are listened to, and where they are
empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a
specific race, ethnicity, or of persons with disabilities, or the LGBTQ communities.
Inspired?
Are you ready to utilize your skills and expertise to build value and enrich communities across the
globe? Engage with us to discuss further!