Associate Director - AEP Business Analyst (MarTech)
- Compensation
- Not disclosed
- Location
- Chicago, Illinois, United States; Kansas City, Missouri, United States; Minneapolis, Minnesota, United States; New York, New York, United States; Orange County, California, United States
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 6+ years
- Category
- Business analysis
- Posted
Skills
Must have
- Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
- 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
- Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
- Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
- Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
- Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
- Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
- Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.
Nice to have
- Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry.
- Experience with Mazda, MNAO, or automotive manufacturer / dealer ecosystem operating models.
- Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.
- Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.
- Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.
- Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations.
- Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.
- Advanced degree in a related field.
Full description
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Job Summary
The Associate Director, Martech Technology Strategy is a client-facing role responsible for supporting and advancing Mazda North America Operations’ enterprise Martech roadmap under the direction of senior Technology Strategy leadership. This role sits within Technology Strategy and helps connect Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth.
This role helps manage the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering. They translate strategic direction into clear use cases, requirements, workstream plans, governance inputs, and decision support that cross-functional teams and partners can build, operate, and measure.
The role supports Mazda’s audience, segmentation, and taxonomy governance agenda, including the use of Claravine as the operational system of record for naming, metadata, campaign classification, and audience definitions across the Martech ecosystem.
At the Associate Director level, this person is expected to be a strong day-to-day strategy partner to Mazda stakeholders and internal delivery teams, helping shape recommendations, clarify trade-offs, and prepare decisions for senior client and agency leadership.
This role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed.
Key Responsibilities
Technology strategy and roadmap ownership
- Support the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
- Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail.
- Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.