Associate Director/Director - Growth Marketing & CRM

**Key Responsibilities & Expectations:

• Own promotional outreach to internal base across campaign channels to drive profitable growth

• Solution & collaborate across sales, product, analytics and vendors to improve outreach effectiveness and funnel conversions

• Segment/ hyper-segment around base & outreach to drive non-linear outcomes

• Ideate, lead and independently manage high impact growth projects & experiments

• Listening to the needs of the customers and creating/ delivering high impact programs/ initiatives

• Seeking out opportunities to be a leader & doing everything one can to help the org achieve its objectives

Desired Skills/ Experience:

• 4+ years prior experience; Relevant experience of retail credit in growth marketing roles is preferred

• Proficient at executing & optimizing across automated campaign tools & manual interfaces

• Worked with a good variety of analytical tools, campaign tools, campaign channels, content types, etc.

• Good with uncomplicating, prioritizing and multi-tasking in mixed-paced environment

• Demonstrated aptitude for data-based decision-making & simplifying complex data to find answers

• Strong tolerance for ambiguity with a demonstrated ability to use business logic and critical thinking when data is inconclusive

• Proficient in effective communication and Microsoft Excel