Associate Director/Director of Brand and Marketing

RESPONSIBILITIES

• Partner with Sr. Director to establish and achieve retail and wholesale budget for the region in both retail stores and digital channels.
• Understand regional nuances and insights, seek out opportunities and develop country-specific strategies
• Develop marketing strategies for the region, understanding global brand strategy with clear insight into regional nuances and category opportunities to develop locally relevant brand strategies
• Deliver reporting requirements for the region: share industry analysis, trends and competitive information and best practices, sales and ranking by brand and by category at retail and online
• Manage retailer joint business planning meetings and align on vision. Lead marketing presentations and negotiations to secure the best marketing support for Kendo Brands.
• Partner with Kendo Planning Team, both SEA Planning Manager and Global/APAC Planning Team, and Sephora to manage product forecasts, inventory and obsolescence. Implement processes and procedures to improve effectiveness and efficiency.
• Collaborate closely with Education to ensure brand message is cascaded via BAs to consumers

Marketing

• The Associate Director/ Director will have a creative and strategic mindset in developing innovative marketing activations to drive core brand marketing strategies
• Oversee the management of PR and advertising agencies and ensure we are working collaboratively to clear guidelines/ briefs and strategies and within budget consistently reviewing results
• Manage the marketing budget allocating resources strategically across key levers to deliver marketing objectives and ROI

Visual Merchandising

• Protect & build image of the brand via perfect implementation of the Visual Merchandising guidelines.
• Manage space and location in stores and execution and updates of all fixtures and stock requirements. Plan for all new store openings.
• Work closely with global brand partners and APAC merchandising team to champion the needs for the region

Team Management

• Develop a high caliber team to support and drive the business, developing and executing brand activation marketing plans (media, social, digital visual merchandising, in-store animation, CRM, sampling), taking budget and brands’ strategy into account.
• Motivate and inspire teams by leading by example. Partner with GM to develop Kendo core values and culture in the region

REQUIREMENTS

• 8 to 10 years’ experience in a Commercial or Marketing role. Beauty Industry a plus.
• University degree; Business School or equivalent a plus
• Strategic thinker and brand builder
• Natural leader that inspires teams and collaborates cross functionally