cytokinetics
Associate Director, Field Force Effectiveness
- Compensation
- Not disclosed
- Location
- Zug, Switzerland
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor's degree in a quantitative, scientific or business discipline such as statistics, economics, mathematics, analytics or life sciences; Master's degree or MBA is advantageous.
- 10+ years of experience in pharmaceutical or biotechnology commercial operations, including at least 5 years in Field Force Effectiveness, Sales Force Effectiveness or Commercial Excellence.
- Strong understanding of the pharmaceutical commercial model, field-force operations and sales and marketing activities.
- Demonstrated experience across key FFE capabilities, including field analytics and performance management, segmentation and targeting, territory design, account planning and incentive compensation.
- Strong experience with CRM for Pharma, preferably Veeva CRM, covering business requirements, system enhancements, testing, data quality, reporting and field-user enablement.
- Experience working across multiple European markets, with an understanding of differences in healthcare systems, data availability and data-protection requirements.
- Proven experience leading cross-functional projects and external partners in a complex, matrix organisation
- Technical competencies
- Advanced Excel skills, including scenario modelling, incentive modelling and analytical problem solving.
- Strong PowerPoint and executive-level data storytelling skills.
- Experience with Power BI and/or Tableau for reporting and visualisation
- Strong understanding of quantitative analytical techniques.
- Strong understanding of CRM processes, data quality and field reporting.
- Demonstrated exposure to or hands-on experience in leveraging AI/advanced analytical tools to drive commercial effectiveness, automate operational workflows, or enhance field-force productivity
- Core competencies
- Business-focused: connects analytics and field-force activities to business priorities and measurable outcomes.
- Strategic and analytical: challenges assumptions, identifies opportunities and moves beyond reporting to provide recommendations.
- Hands-on and accountable: Owns complex initiatives end-to-end, with a proactive approach
- Strong project management: translates complex initiatives into clear scope, deliverables and milestones
- Excellent communicator: credible with senior leaders and able to translate complex analytics into clear business language.
- Structured and pragmatic: manages multiple markets, stakeholders and competing priorities effectively.
- Adaptable and improvement-oriented: proactively identifies opportunities to simplify, standardise and improve processes and capabilities across markets.
- Collaborative: builds strong partnerships across Commercial, Medical, Finance, HR, IT and affiliate organisations.
- High integrity: demonstrates appropriate judgement when handling confidential, personal and compensation-related information.
Full description
Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction.
The Associate Director, Field Force Effectiveness (EU) is responsible for enhancing field effectiveness across European affiliates, translating Commercial and Medical priorities into actionable insights and effective execution.
Working closely with regional and affiliate leadership, the role will drive key capabilities across field analytics, AI-enabled sales operations and performance management, segmentation and targeting, territory design, account planning, incentive compensation and CRM effectiveness.
With a high degree of autonomy and ownership, the Associate Director will translate business needs and data into practical recommendations, partnering with cross-functional stakeholders and external vendors to develop and implement scalable solutions that support launch and commercial success across Europe
Key responsibilities
- Partner with regional and affiliate leadership to translate business priorities into field force effectiveness strategies, actionable insights and scalable solutions.
- Identify, evaluate and leverage appropriate sales and commercial data sources to monitor launch uptake, brand performance and market dynamics, integrating relevant data into reporting and analytics to provide timely and actionable insights to regional and affiliate leadership.`
- Identify, pilot, and deploy pragmatic AI and machine-learning solutions (e.g., predictive targeting, next-best-action recommendations, and GenAI-powered call prep/account summaries) to streamline field workflows, augment representative decision-making, and increase customer engagement impact across European affiliates, in close collaboration with IT, Compliance, and Commercial leadership.
- Define and monitor field KPIs, dashboards and performance analytics, translating data into clear recommendations to improve field execution, customer engagement and resource allocation.
- Lead customer segmentation, targeting, call planning, territory alignment and field-force deployment across European affiliates.
- Support strategic account planning by providing frameworks, analytics, tools and insights to enable effective account prioritisation and customer engagement.
- Support the improvement, implementation and administration of sales incentive programmes across European affiliates, including target setting, modelling, performance tracking and payout calculations.
- Drive the continued evolution and adoption of CRM and field analytics, including business requirements, data quality, reporting and performance monitoring, while providing CRM training and ongoing enablement to KAMs, MSLs and field leadership to support effective planning, customer engagement and decision-making.