Associate Director, Field Marketing (Central or West Coast Based)
Compensation
Not disclosed
Location
Massachusetts - Virtual, Massachusetts, United States
Work setup
Not specified
Seniority
Not specified
Employment
Full time
Experience
3+ years
Category
Marketing
Posted
Must have
Bachelor’s degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
8+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leader/KOL management, with the ability to confidently liaise with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
Commercial pharma experience in Sleep Disorders, including an in-depth understanding of the disease state, treatment paradigms, and future trends
Full description
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Job DescriptionAssociate Director, Field Marketing (Central or West Coast Based)About the Role:
The Associate Director, Field Marketing, is a field-based, customer-facing (non-sales) role and a key member of the Sleep Disorders marketing team. This position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Sleep Disorders across the U.S. In this role, you will play a critical part in shaping and executing brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in Sleep Disorders. This position reports to the Director, Head of HCP Engagements.
How you will contribute:KOL Engagement
Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the sleep disorders space.
Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in sleep disorders disease management.
Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
Act as a liaison between KOLs and Takeda’s senior and executive leadership, facilitating strategic insights and collaborative opportunities
Insight Generation
Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.
Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.
Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.
Advisory Boards
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives
Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs.
Facilitate post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams
Congress & Conferences
Support the strategy, planning, and execution of national and regional congresses to advance the Sleep Disorders brand and increase disease state awareness.
Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives.
Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies
P2P Engagements
Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies.
Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps.
Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging.
Cross-functional Partnership
Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration.
Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned.
Demonstrate a proven ability to thrive in a cross-functional, collaborative environment, effectively manage multiple tasks simultaneously, and lead initiatives without formal authority.
Minimum Requirements/QualificationsRequired:
Bachelor’s degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
8+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leader/KOL management, with the ability to confidently liaise with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
Commercial pharma experience in Sleep Disorders, including an in-depth understanding of the disease state, treatment paradigms, and future trends
Industry knowledge – comprehensive understanding of the pharmaceutical industry and the prescription drug distribution process (e.g. medical referrals, managed care systems, etc.)
Product knowledge – comprehensive understanding of the medical/therapeutic usage of the products
TRAVEL REQUIREMENTS:
Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings.
Individual must reside within territory boundaries given the extensive travel arrangements of this role.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Massachusetts - Virtual
U.S. Base Salary Range:
$154,400.00 - $242,550.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Massachusetts - Virtual
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
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Associate Director, Field Marketing (Central or West Coast Based) at Takeda Pharmaceutical (Massachusetts - Virtual, Massachusetts, United States) — aijobsearch