Associate Director, Regional Marketing - Southeast
- Compensation
- $155.8K–$205.8K / yr
- Location
- US-GA-Home Office
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Marketing
- Posted
Must have
- 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
- A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred
- Biotech or pharmaceutical US marketplace launch experience preferred
- Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
- Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
- Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
- Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration
Full description
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description:
The Associate Director, Regional Marketing reports into the East Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne’s hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.
Key states within the geography are: Florida, Georgia, South Carolina, and Alabama
Essential Functions of the job:
- Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
- Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL
- Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
- Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
- Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
- Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
- Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
- Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
- Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
- Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
- Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews