Associate Director, Video Partnerships

Position Summary

The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role involves strong knowledge of the video space and available media research and systems, ability to juggle multiple tasks at one time, and negotiating media partnerships. The Associate Director helps to lead the strategic direction and is tasked with being a marketing partner for the clients. The Associate Director is an expert on client’s business, and within the agency.

Responsibilities

• Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s

• Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business

• Accountable for video plan output timeliness, accuracy, and overall excellence

• Plans, directs, supervises, resolves, and coordinates work activities of team and handles all personnel requirements for immediate staff including training and development

• Develop processes and manage team to ensure superior stewardship, optimization, delivery and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business

• Prepare and deliver proposals to various audiences

• Provide Partnerships support for various New Business pitches including costs exercises

• Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business as well as support MAGNA aggregate negotiations across appropriate channels

Required Skills & Experience

• National broadcast media buying experience with demonstrated technical and negotiating skills

• Understanding of the principles of marketing, advertising, and media data sources in terms of what is measured, the method, and information reported as well as an understanding of media concepts, terms, creative, and budget

• Superior analytical abilities and quantitative skills with an ability to translate data into well-articulated ideas

• Knowledge of buying, planning, client presentation and reporting

• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint

Desired Skills & Experience

• 6+ years relevant experience including 3+ years supervisory experience

• Demonstrated critical thinking and problem-solving abilities

• Understanding of research tools

• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure