Acuity Analytics
Associate - HubSpot Email Marketing Specialist
- Compensation
- Not disclosed
- Location
- Colombo, Colombo, Sri Lanka
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor’s degree in Marketing, Business Management, Information Technology, Computer Science or a related field.
- Minimum 2–4 years’ experience in email marketing, marketing automation or CRM marketing roles.
- Hands-on experience with HubSpot Marketing Hub, including workflows, email marketing, landing pages, forms, CRM, reporting and lead scoring.
- Holding HubSpot certifications is preferred.
- Strong understanding of lead nurturing, customer lifecycle marketing, demand generation and inbound marketing methodologies.
- Experience creating workflows, automation programmes, lead scoring models and segmentation strategies within HubSpot.
- Strong HTML and CSS knowledge for email and landing page customisation.
- Strong analytical skills, with experience interpreting campaign performance data and generating actionable recommendations.
- Excellent written and verbal communication skills, with strong client-facing capabilities.
- Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously.
- Detail-oriented, quality-focused professional, with exceptional troubleshooting and problem-solving skills.
- Ability to work independently while collaborating effectively within global and cross-functional teams.
- Knowledge of capital markets, asset management, investment management or financial services will be considered an advantage.
- Willingness to work during US business hours to support client requirements.
Full description
**We are looking for an experienced professional with expertise in HubSpot Marketing Hub and marketing automation to join our Financial Marketing Services (FMS) team. The ideal candidate will be responsible for designing, executing, optimising and reporting on email marketing and lead nurturing programmes. This individual should be passionate about leveraging marketing automation to drive engagement, conversion and customer lifecycle management while delivering exceptional client service.
Main Responsibilities
- Build and manage responsive email templates, landing pages, forms and CTAs within HubSpot, adhering to client branding and accessibility guidelines.
- Create email and landing page experiences based on provided content, following email marketing and UX best practices.
- Develop and maintain dynamic content, smart content, personalisation tokens and progressive profiling strategies, where required.
- Configure and manage HubSpot workflows, lead nurture campaigns, automated customer journeys and lifecycle stage transitions.
- Create audience segmentation strategies using contact properties, behavioural triggers, firmographic data and engagement metrics.
- Execute, test and optimise email campaigns, workflows, landing pages and forms before deployment.
- Ensure email and landing page functionality across major browsers, email clients and mobile devices.
- Conduct QA reviews and comprehensive testing to ensure rendering consistency, responsive design, deliverability and data accuracy.
- Maintain contact databases, list hygiene, consent management and CRM synchronisation, following email compliance best practices.
- Execute A/B testing and conversion rate optimisation initiatives for emails, landing pages, subject lines, CTAs and workflows.
- Monitor deliverability metrics, engagement performance, lead generation effectiveness and pipeline contribution.
- Build dashboards and reports within HubSpot to track KPIs and provide actionable business insights.
- Analyse campaign performance and recommend data-driven improvements for content, segmentation, automation and lead nurturing strategies.
**This Position Entails
- 70%: Executing email marketing, lead nurturing and marketing automation campaigns within HubSpot.
- 20%: Managing client communications, strategy discussions and training junior team members on HubSpot and email marketing best practices.
- 10%: Developing dashboards, reporting frameworks and performance analysis to support business objectives.
**Required Background
- Bachelor’s degree in Marketing, Business Management, Information Technology, Computer Science or a related field.