Associate Manager, Marketing

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Job Summary

• The Marketing Associate Manager is responsible for driving the growth of the Front Line Care (FLC) business in Japan through strategic product marketing, market intelligence, and close collaboration with Global Marketing.
• Working closely with the FLC Business Lead, this role supports new product introductions, product lifecycle management, and commercialization activities. By providing customer insights, competitive intelligence, and market analysis, the Marketing Associate Manager ensures that business decisions are data‑driven and aligned with market needs.
• This position acts as the voice of the Japanese market within Global Marketing, shaping portfolio development and ensuring strategies resonate locally. The role also includes Key Opinion Leader (KOL) engagement, congress planning, scientific marketing, communications, and sales enablement through training and marketing tools.

Essential Duties and ResponsibilitiesProduct Marketing

• Develop and execute marketing plans aligned with the FLC business strategy.
• Support product lifecycle management and new product launches in collaboration with Global Marketing and cross‑functional teams.
• Prepare launch materials, campaigns, and portfolio development plans.
• Identify new business opportunities and contribute to portfolio expansion.

Global Marketing Collaboration

• Serve as the primary liaison with Global Marketing for product activities.
• Provide customer feedback and market insights from Japan.
• Adapt global strategies and promotional materials for the Japanese market.
• Participate in product launch planning and global marketing meetings.

Market Research

• Conduct market research to capture customer needs, market trends, and competitor activities.
• Gather insights through customer visits and field activities.
• Analyze sales and market data to support strategic decisions.
• Deliver regular market reports and presentations.