Associate Marketing Manager I, Paid Media
- Compensation
- Not disclosed
- Location
- Learning Resources, Vernon Hills, IL, US
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree or equivalent relevant experience in Marketing, Business, Advertising, or a related field.
- Hands-on experience managing TikTok Shop GMV Max campaigns (TikTok GMV ads), including campaign setup, optimization, and performance analysis, strongly preferred.
- Strong analytical skills with the ability to interpret campaign performance data, identify trends, and translate insights into actionable recommendations.
- Leverage AI-enabled tools and platform capabilities to improve campaign efficiency, identify optimization opportunities, and support data-driven decision-making.
- Ability to track and manage programs across multiple retailers, and campaign reporting.
- Understanding and ability to navigate retailer systems and the experience help to resolve retailer issues.
- Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve objectives
- Detail-oriented with strong organizational skills
- Proactive and resourceful in solving problems
Full description
About our family of companies:
We’re on a mission to bring learning to life! Across our family of companies—Learning Resources®, Educational Insights, and hand2mind—we create children’s toys, pet toys, educational products, and supplemental curriculum trusted by teachers and loved by families. As a growing, family-owned business and a Chicago Tribune Top Workplace, we are dedicated to helping kids succeed in school and develop a lifelong love of learning. If you’re curious, collaborative, and a kid at heart, you’ll feel right at home here. Join us in shaping the future of learning with our award-winning team!
Team & Position Description:
We are currently seeking an Associate Marketing Manager I, Paid Media to join our team! This role supports the execution of digital media programs across US & International retailer sites and our D2C channels. This individual will collaborate across internal teams and external agency partners to drive growth for our portfolio of brands - including hand2mind, Learning Resources, Brightkins and Educational Insights. Join us in increasing both the mental and physical availability of our brand while driving revenue and long-term success!
What you’ll do day to day (Responsibilities):
Under the direction of the Sr. Marketing Manager, Paid Media, you will:
- Manage end-to-end paid media campaign execution across digital channels, including setup, trafficking, QA, tracking implementation, optimization, and reporting.
- Partner with brand, sales, eCommerce, and creative teams to align media strategies with business objectives, product launches, and promotional priorities.
- Contribute to media planning by providing performance insights, audience recommendations, creative strategy input, channel investment recommendations, and budget allocation guidance.
- Develop and execute structured testing plans across audiences, creative, bidding strategies, placements, and channels to drive continuous performance improvement and learning.
- Analyze campaign, audience, and creative performance data to identify trends, generate actionable insights, and recommend optimization opportunities.
- Partner with agency teams and platform representatives to optimize campaign performance, implement best practices, and identify new growth opportunities.
- Leverage AI-enabled tools and platform capabilities to improve campaign management efficiency, reporting processes, and performance outcomes.
- Communicate campaign performance, key learnings, and recommendations to cross-functional stakeholders.
- Respond promptly to questions, alerts, and campaign issues with a strong customer focus and sense of urgency.
What Success looks like in this role (Key Performance Objectives):
- Within the first 90 days, successfully support paid media campaigns across assigned channels, ensuring campaign assets, tracking, timelines, and reporting are completed accurately and on schedule.