Associate Product Marketing Manager, Data & Analytics Solutions
- Compensation
- Not disclosed
- Location
- USA NC - Durham - Roche Drive
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Business Administration, Marketing, Communications or equivalent required
- MBA or other relevant advanced degree preferred
- 1+ years of experience in Marketing, Product Management, Business Development, Sales, Strategy, Data & Analytics, or a related commercial function preferred
- Demonstrated ability to develop and sustain strong cross-functional partnerships and positive stakeholder relationships
- Effective written and verbal communication skills, with the ability to collaborate across cross-functional teams
- Proven organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Ability to interpret data, identify trends, and support business decision-making
- Ability to travel up to 25%
- Optional Skills
- .
Full description
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
BD Parata's Global Platform Team is seeking an Associate Product Marketing Manager, Data & Analytics Solutions, to support the strategy, commercialization, and lifecycle management of data-driven solutions across the rapidly growing Pharmacy Automation business.
Reporting directly to the Associate Director, Upstream Marketing and working under the guidance of product leadership, this individual will contribute to the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions. This person will serve on the Data & Analytics Core Team as the Marketing Lead for feature enhancements and sustaining programs and partner with cross-functional members to ensure timely execution of milestones. This individual will help define and drive the integration of the data and analytics portfolio within the broader BD Incada strategy, advancing a connected ecosystem that delivers greater.
Key Responsibilities
- Manage designated product portfolios including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions to support revenue growth, market adoption, and customer satisfaction
- Support field training programs, customer engagement strategies, marketing collateral, and sales enablement resources
- Develop and execute portfolio marketing initiatives that strengthen customer awareness, improve adoption, and support strategic growth initiatives
- Partner with Quality, Regulatory Affairs, and Operations teams to resolve product issues, support investigations, manage corrective actions and minimize customer impact
- Monitor competitive activity, market trends, customer insights, and business performance metrics, providing recommendations to improve portfolio performance and inform portfolio roadmap
- Serve as Marketing Core Team Lead for Data & Analytics enhancements and sustaining programs, partnering with Product Management and the Data & Analytics Core Team to prioritize and execute the product roadmap and commercial strategy
- Partner with Data & Analytics marketing leads across the Pharmacy Automation portfolio to align strategy and investment priorities, supporting achievement of budget and ASR commitments while driving sustainable long-term growth across customer segments