B2B Marketing Specialist, Higher Ed
- Compensation
- Not disclosed
- Location
- Remote
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
- Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both
- Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight
- Daily, hands-on user of AI tools in your work
- Comfortable with up to 20% travel for team time and occasional event coverage
- HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you
- Startup experience is a plus, not required, if you bring high agency and flexibility
- A background in higher education, student lending, or financial services is a plus
Full description
B2B Marketing Specialist, Higher EdLocation
Remote (EST or CST), within approximately 1 hour of a major airport; up to 20% travel for team time and occasional event coverage.
Clasp Finance About Us
Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. A college education was always meant to be a pathway to economic mobility, but with rising costs and shrinking loan availability, many students from working class and first generation backgrounds are being left without the financial resources they need to get through school. That’s where Clasp comes in. We are the market leader in institutionally-funded gap loan programs, partnering with schools to design, launch, and manage lending programs that keep students enrolled, graduating, and thriving.
A Forbes Fintech 50 company, portfolio company of SHRM, and recipient of “43 Start Ups to Bet Your Career On in 2025” by Business Insider, Clasp is driven by our commitment to social impact and innovation. Join us on our journey to give power and opportunity to learners of all backgrounds.
Interested in learning more? Please find additional details on our About Us page and in recent Forbes coverage of our Series B.
What We Need
We're hiring a B2B Marketing Specialist to own hands-on marketing execution for Clasp Student Finance, helping us grow and support the school partners who launch gap loan programs with Clasp. You'll take direction from our business and marketing leaders and turn it into finished work: polished content for higher education leaders, flawlessly run events, compliant student-facing materials, and high-performing HubSpot campaigns, using AI tools to get more done in less time. You don't need to set strategy; you need to execute it brilliantly, stay organized across a lot of moving pieces, and move fast. Your work will help more schools keep their students enrolled, graduating, and thriving.
What You’ll Do
- Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
- Create compliant student-facing materials in partnership with our compliance team, so school partners can promote their loan programs with confidence
- Support our thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending
- Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success
- Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean