B2B Sponsorship & Partnerships Sales Executive
- Compensation
- Not disclosed
- Location
- Hybrid
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Sales
- Posted
Skills
Must have
- Proven track record in sponsorship sales, ideally within B2B media, events, or community led businesses, not just ad sales or programmatic.
- Comfortable owning and growing large accounts with six-figure deal sizes, with the commercial instinct to spot upsell and cross-sell opportunities across a portfolio of products.
- Equally strong at hunting new business as they are at deepening existing relationships, this role needs someone who can do both, not just one or the other.
- Able to sell consultative, content led sponsorship packages including webinars, research reports, and content syndication rather than relying on rate cards or simple media buys.
- Adaptable and commercially curious, someone who keeps pace with shifting market conditions, learns new verticals quickly, and can speak credibly to senior marketing and product leaders.
- Experience with Asana or project management tools is desirable.
Full description
The Company
When it comes to digital communities, The Alliance is leading the way. Across our flagship community portfolios, we are home to world leading networks for Chief Customer Officers, Customer Success Managers, and customer led growth leaders.
We connect industry leaders and innovators through unparalleled networking opportunities and renowned brand experiences, including VIP dinners, exclusive breakfasts, and bespoke 1 to 1 meeting packages. Join our dynamic team to drive complex commercial partnerships and fuel our next phase of growth.
The Role
As a Senior Sponsorship and Partnerships Executive, you will play a pivotal role in securing and scaling high-value commercial partnerships with leading B2B brands. This role centers heavily on managing, nurturing, and strategically extracting deep value from a focused portfolio of major accounts, alongside acquiring new strategic logos.
Rather than chasing transactional ad sales, you will own a core account portfolio, acting as a trusted advisor to unlock six-figure potential through consultative, content led sponsorship packages such as custom research reports, multi-channel webinars, and strategic content syndication tailored to our professional leadership ecosystems. You will work closely with cross-functional product, content, and event teams to ensure seamless delivery and execution of every campaign.
Key Responsibilities
- Portfolio Stewardship and Value Extraction: Own and strategically manage an established, high-value account portfolio. Deepen relationships to maximize account lifetime value, retention, and multi-product expansion.
- Strategic Growth and Acquisition: Balance portfolio farming with targeted hunting, bringing net-new enterprise logos into our community ecosystems.
- Consultative Sponsorship Sales: Move beyond rate cards and simple media buys. Design bespoke, content led sponsorship solutions that align directly with a partner go-to-market and demand generation goals.
- Portfolio Upselling: Confidently navigate large accounts with complex deal structures, spotting cross-sell and upsell opportunities across our diverse media, event, and community portfolio.
- Peer-to-Peer Executive Engagement: Speak credibly and strategically with senior marketing, product, and leadership professionals within SaaS, MarTech, and digital ecosystems.
- Consistently with pipeline rigor, accurate forecasting, and a results-driven mindset.