Experience in travel, loyalty, hospitality, aviation, fintech or other partnership-led or platform-based businesses.
Experience using CRM or marketing automation platforms (e.g. Salesforce) and an understanding of segmentation and personalisation principles.
Experience creating partner enablement materials, such as toolkits, onboarding content or lifecycle communications.
Exposure to product or go-to-market marketing, particularly supporting customer journeys and conversion.
Full description
Job DescriptionThe Role
Partnerships with airport and travel experiences are central to Collinson's business, enabling premium access to airport and non-airport lounges, dining, sleep and spa experiences for millions of customers worldwide, alongside a comprehensive airport offers network. Sitting within the Travel Experiences Marketing team, the Partnership Marketing Manager is responsible for developing and executing the global partner marketing and communications strategy across Collinson's lounge and travel experience partner ecosystem. Messaging is clearly positioned and embedded into smooth, intuitive customer journeys to purchase. The Partnership Marketing Manager also leads the development and rollout of partnership marketing packages for priority partners, combining marketing, communications and PR activity to raise brand and location awareness, drive visits, support ancillary product adoption and reinforce Collinson's leadership position in the industry.
Key Responsibilities
Own and execute the partner communications plan and contact strategy, working closely with functional specialists including the Content Strategist and Communications Planner, to deliver a bi-monthly partner e-newsletter and bespoke email marketing campaigns.
Develop and deliver partner communications aligned to product releases, go-to-market plans, thought leadership campaigns and hero products across Travel Experiences, Priority Pass and LoungeKey.
Attend partner meetings alongside Partnership Managers, Value Proposition Managers and Product Managers to represent Marketing, understand partner requirements and translate them into effective communications strategies.
Act as the marketing lead for Collinson's top strategic partners, working with the global Partnerships team to elevate partner visibility across consumer communications.
Partner closely with the Consumer Communications team to ensure key partners, locations and ancillary products are appropriately featured across owned consumer channels.
Work with Regional Marketing Managers to adapt global partner and product narratives into locally relevant content, ensuring consistency while enabling regional nuance.
Work closely with the Partnerships, Commercial and Product Marketing teams to support the marketing of new and existing ancillary travel products, ensuring clear positioning, compelling value propositions and effective customer-facing messaging.
Collaborate with Consumer Communications and Digital Marketing teams to embed partner and ancillary product messaging into end-to-end customer journeys, supporting discovery, consideration and purchase.
Ensure marketing activity supports consumer and partner needs, channel best practice and conversion objectives.
Lead the development, tailoring and rollout of partnership marketing packages for strategically important partners.
Coordinate execution across Consumer Communications, Digital, Campaigns and Regional Marketing teams to ensure cohesive delivery across global and local channels.
Ensure partnership marketing activity aligns with partner objectives and Collinson's commercial priorities.
Develop and deliver partnership-related communications to internal stakeholders across Partnerships, Commercial, Product Marketing and Regional Marketing teams.
Support external communications to partners, customers and media where appropriate, ensuring clarity and consistency of messaging.
Support the planning and execution of the Priority Pass Lounge of the Year Awards, including partner communications, marketing assets and event delivery support.
Maintain an up-to-date suite of digital assets, including master and adaptable presentation decks, programme overviews, and lounge and partner imagery.
Design and manage scalable processes for the creation, production and fulfilment of airport lounge collateral (e.g. signage and merchandise), working closely with Partnerships and Regional Marketing teams.
Develop and drive lounge and partner staff engagement initiatives.
Manage key stakeholders and approval processes across Partnerships, Partnership Operations, Product Marketing, Design Studio, Consumer Communications, Regional Marketing and Digital Marketing teams.
Support the definition, tracking and optimisation of KPIs for partner marketing initiatives, consumer communications and ancillary product performance.
Knowledge, Skills and Behaviours
Essential
Solid experience in B2B marketing, ideally within Partnerships Marketing, Partner Engagement, Strategic Account Marketing or Account-Based Marketing (ABM).
Experience delivering global or multi-market marketing activity, working within a matrixed organisation.
Strong commercial awareness, with the ability to translate business objectives into clear, effective marketing activity.
Experience working with and influencing cross-functional stakeholders, including Partnerships, Commercial, Product and Marketing teams.
Experience developing and delivering partner communications and engagement activity, with clear messaging and consistent execution.
Good analytical capability, able to track KPIs, report on performance and use insight to inform optimisation.
Comfortable operating in a hands-on role, managing multiple workstreams and priorities simultaneously.
Delivery-focused and pragmatic, comfortable working in a fast-paced, evolving environment.
Strong organisational and prioritisation skills, with the ability to manage multiple initiatives effectively.
A clear and confident communicator, able to build positive relationships across teams.
Highly collaborative, with a proactive and constructive approach to working with others.
Commercially aware and outcome-oriented, balancing creativity with performance.
Keen to learn and develop, with a positive attitude and high personal standards.
Desirable
Experience in travel, loyalty, hospitality, aviation, fintech or other partnership-led or platform-based businesses.
Experience using CRM or marketing automation platforms (e.g. Salesforce) and an understanding of segmentation and personalisation principles.
Experience creating partner enablement materials, such as toolkits, onboarding content or lifecycle communications.
Exposure to product or go-to-market marketing, particularly supporting customer journeys and conversion.
Reward & Benefits: What's in it for me?
We want our people to feel recognised, supported and able to thrive both at work and beyond it.
We offer a competitive reward package designed to support your financial, physical and mental wellbeing, alongside opportunities to learn, develop and be recognised for the contribution you make. Benefits vary by role and location, and full details will be shared as part of the application process.
Equal opportunities: Our commitment to inclusion
Collinson Group is an equal opportunities employer. We welcome applications from people of all backgrounds, identities and experiences, and believe that different perspectives make our business stronger.