Interpublic Group
Biddable Account Director
- Compensation
- Not disclosed
- Location
- London, London, United Kingdom
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Not specified
- Posted
Must have
- Curious about the world – You are excited about new technology, innovative marketing ideas and global culture
- A self-starter – You possess a can-do attitude and are eager to develop. You love taking responsibility and problem solving. You are ambitious and a go-getter
- A leader and a team player – You are resourceful & collaborative. You love learning from others and also want to help them develop. You’re proud of your craft, but you believe in ‘success through othe
- Someone with a sense of fun – You don’t take yourself too seriously and can see the humour in most situations. You work hard but know the importance of having fun
- Passionate about the solution – You have ideas and are passionate about the ability of communications to make a real difference to businesses. You believe in your ideas and have the business acumen to
- A strong communicator – You can communicate and connect at a senior level in a variety of settings and across formats, both written and oral
- Business savvy – a proven ability to gain and wield a deep knowledge of our clients’ businesses, not just from a biddable media perspective but also from a marketing perspective and beyond.
- An educator - You will stay smart on biddable, marketing and relevant business topics, understand your clients’ pain points and look for “teachable” moments with junior employees
- Immersed in the latest biddable technologies, partners and approaches with experience of having led large scale international clients.
Full description
Agency:
Omnicom Media
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:Position overview:
This role is a pivotal part of the Addressable team and is responsible for the activation and implementation of strategy across Search, Video, App and Social channels.
Responsibilities
- Tactical and strategic knowledge of how search, social, app and video platforms work
- Day-to day management of operational output for reporting and optimisation of client media across our UK team but covering clients that run Europe wide too.
- Management of a team of Account Executives and Account Managers to ensure process adherence, strategic output and quality of day to day client deliverables.
- Operational leadership working alongside the Biddable director to ensure best in class process workflow and cadence to automate and drive efficiencies
- Collaborating with internal stakeholders to implement processes and hold the team accountable for these to ensure operational excellence.
- In depth performance knowledge is required as clients utilise MMM models, brand tracking and in platform measurement to measure success. You must be able to understand and manipulate data and confidently present findings to clients.
- Build relationships with key media owners and publishers to push them towards a learning framework for clients
- Management of tracking, trafficking and bid management through appropriate tools (e.g: SA360, Campaign Manager, Marin, Sprinklr etc.).
- Oversee, support and develop junior team members, managing daily responsibilities and long term career development aligned to core capabilities.
- Support on wider client and agency projects, taking ownership of key workstreams to support the biddable director and team leadership.
- Drive consistently high work quality standards across the team, and ladder strategic insights into data driven planning.
Excellence in Client Service
- Act as senior point of contact for agency and client stakeholders, working with biddable director to manage overall team output, priorities and quality of work. Communicating clearly and effectively with relevant stakeholders to manage expectations, and any escalations that arise.
- Expertly manage and prioritise the needs of internal and external stakeholders, supporting your team in prioritising tasks and deliverables successfully.
- Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well.
- Work to develop a solid understanding of the client’s business, with emphasis on your area of responsibility.