Binance Accelerator Program - Marketing (South East Asia)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities:

• Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.

• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.

• Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.

• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.

• Identify additional avenues to build community, KOL/Affiliates Management.

• Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.

• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).

• Brainstorming and implementing online/offline event plans and concepts.

• Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

Requirements:

• Currently enrolled in a relevant degree programme (e.g. Communications, Marketing, Business, or a related field).

• Demonstrated interest in community management, with some hands-on experience from student groups, campus clubs, or volunteer projects (e.g. running a social media account, organising an event, or moderating a Telegram or Discord group).

• Some experience helping with community initiatives such as an online forum, ambassador programme, event series, newsletter, or social media channels (Instagram, Facebook, Telegram).

• Experience helping to plan or run online or offline events, ideally as part of a student or volunteer team.

• Basic understanding of cryptocurrency terminology and current trends. Curiosity about Web3 is a plus.