Boutique Manager - Rolex Cheongdam Flagship Boutique

Reporting To: Rocca Brand Director

Job Mission: As the Rolex Cheongdam Flagship Director, you will lead the boutique as its primary Brand Ambassador. You will drive an exceptional, discreet client journey, mentor the boutique team, and foster high-touch hospitality. This role is responsible for establishing the flagship as a world-class luxury reference point in Korea while achieving commercial targets and upholding brand prestige.

Key Responsibilities

• Commercial Leadership & Heritage Value
• Direct commercial strategy to achieve target sales, profitability, and all boutique KPIs, while safeguarding the long-term prestige of the brand.
• Actively manage product allocations from core collections to rare timepieces, ensuring optimal distribution in strict compliance with brand guidelines.
• Serve as the primary brand ambassador, elevating client engagement through storytelling and world-class flagship experiences.
• The Art of Hospitality & VIP Clienteling
• Embody and champion an elevated culture of luxury hospitality, ensuring each client experience is a seamless narrative of storytelling, warmth, and artisanal mastery.
• Cultivate and deepen enduring, private relationships with High-Net-Worth Individuals (HNWI) and Ultra-High-Net-Worth (UHNW) patrons.
• Design tailored, one-to-one client engagement roadmaps and orchestrate intimate private salon viewings that transcend traditional retail.
• Handle complex client interactions, bespoke requests, and sensitive situations with impeccable diplomacy, emotional intelligence, and graceful discretion.
• Timepiece Allocation & Aesthetic Perfection
• Lead strategic timepiece allocations with integrity, balancing commercial acumen, client engagement history, and brand allocation principles.
• Oversee vault management, inventory flow, and meticulous asset protection protocols in full compliance with internal audit standards.
• Guarantee that Visual Merchandising (VM), boutique ambiance, and staff grooming reflect the pristine aesthetic harmony of the Rolex universe at all times."
• People Empowerment & Professional Mentorship
• Inspire, guide, and nurture a multi-functional flagship team (Deputy Managers, Supervisors, Client Advisors, Watch Technicians, and Hospitality hosts).
• Cultivate watchmaking expertise, passion for artisanal craftsmanship, and sophisticated interpersonal etiquette across the team.
• Drive continuous talent development and thoughtful succession planning through qualitative 1-on-1 coaching and individualized growth plans.
• Foster a collaborative, inclusive, and noble boutique culture founded on trust, integrity, and shared pride.
• Operational Rigor & Boutique Governance
• Uphold flawless governance across all boutique operations, risk management, asset security, and cash handling procedures.
• Oversee boutique P&L, operating budgets, and operational logistics with precision.
• Maintain a secure, harmonious, and pristine environment where both patrons and staff experience the pinnacle of luxury retail.

Success Metrics (KPIs)

• Commercial & Brand Equity: Achievement of sales and profitability milestones, performance of high-complication timepieces, preservation of brand exclusivity.
• Client Elevation: Retention and lifetime engagement of VIP/HNW patrons, CRM enrichment, private viewing conversion.
• Operational & Security Mastery: Flawless audit results, zero inventory variance, flawless Visual Merchandising compliance.
• Leadership & Team Vitality: Team retention, talent development milestones, internal succession readiness.

Requirements
Work Experience

• Minimum 10+ years of distinguished retail management experience in Fine Watchmaking, High Jewelry, or luxury flagship environments.
• Proven track record of orchestrating multi-story, high-volume flagship boutiques with multi-functional teams.
• Demonstrated mastery in managing high-value transactions and an established personal presence among High-Net-Worth clientele.

Core Competencies

• Executive Presence & Noble Leadership: Natural charisma, emotional elegance, unwavering integrity, and the ability to inspire a high-performing team.
• Hospitality & Storytelling Mastery: A passion for exceptional service etiquette, private clienteling, and the art of watchmaking narrative.
• Strategic & Operational Acumen: In-depth understanding of boutique governance, inventory integrity, P&L management, and allocation ethics.
• Sophisticated Communication: Outstanding diplomatic and interpersonal communication skills in both Korean and English.
• Watchmaking Passion: A deep aesthetic and technical reverence for fine watchmaking and the timeless heritage of Rolex.