Brand Analytics Manager

Job Description:

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As the Brand Analytics Manager, you will play a pivotal role in shaping brand strategy by transforming consumer, brand, media, and business data into actionable insights that drive growth. Partnering closely with Marketing, Insights, Sales, Finance, and senior leadership, you will uncover opportunities, influence key business decisions, and help optimize brand performance across the portfolio. This is an exciting opportunity to join a growing team where you will not only lead strategic analytics initiatives but also help design and establish scalable processes, frameworks, and best practices that build long-term organizational capability.

Required Experience

• 5+ years of experience in Marketing Analytics, Brand Analytics, or Business Intelligence.
• Minimum 3 years of experience within the CPG and/or Retail industry.
• Hands-on experience applying analytics methodologies including AVI, ACE, Marketing Mix Modeling (MMM), sales lift, brand equity, and brand health measurement to evaluate brand performance and develop actionable recommendations.
• Bachelor's degree in a quantitative, analytical, or business-related field (e.g., Statistics, Economics, Marketing, Business Analytics, Data Analytics).
• MBA or Master's degree preferred.

Must-Have Skills

• CPG & Retail Analytics Expertise – Deep experience leveraging syndicated, consumer, and business data to assess brand and category performance.
• Strategic & Analytical Thinking – Ability to connect complex data to business priorities and actionable growth strategies.
• Brand & Consumer Insights – Strong understanding of brand health, consumer behavior, and drivers of brand growth.
• Measurement & Marketing Analytics – Experience with MMM, attribution, experimentation, sales lift, and media effectiveness measurement.
• Influencing & Executive Communication – Ability to synthesize findings into compelling recommendations that drive decisions at all levels.
• Cross-Functional Collaboration – Proven success partnering across Marketing, Insights, Finance, Sales, Technology, and external agency teams.

Key Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights to identify opportunities and performance drivers.
• Deliver strategic recommendations that translate data into clear actions and business decisions for cross-functional stakeholders.
• Evaluate marketing effectiveness using advanced measurement methodologies, including MMM, attribution, experimentation, and brand health metrics.