Brand and Product Marketing Manager

Company Description

WeLaunch is a holding company building a portfolio of vertical AI systems that are proven in real businesses before becoming standalone assets. Instead of simply recording work, WeLaunch designs systems that perform core operational tasks, from customer acquisition to payment collection and growth optimization. The company focuses on both installing AI-native systems into existing businesses and launching new companies built around AI from day one. Their platforms have already transformed operations in sectors such as fire protection, pest control, and legal services, often driving measurable change within thirty days. WeLaunch is now expanding its portfolio around a central AI “brain,” creating scalable, automated business engines for the AI era.

Role Description

The Brand and Product Marketing Manager is a full-time remote role responsible for shaping and communicating the value of WeLaunch’s AI-driven business systems. This position involves developing clear brand narratives, managing product positioning, and creating go-to-market plans for new and existing AI verticals. Day-to-day tasks include conducting market and competitor research, collaborating with product and sales teams to align messaging, and building campaigns that drive awareness, customer acquisition, and adoption. The role also includes creating marketing content and collateral, defining target segments, tracking performance metrics, and continuously refining strategies based on data and feedback. The manager works cross-functionally to ensure consistent brand representation and strong product-market fit across the portfolio.

Qualifications

• Demonstrated strength in Market Research, including customer insights, competitive analysis, and trend identification.

• Experience developing and executing Go-to-Market Strategy for new products or features.

• Background in Product Marketing, including positioning, messaging, and launch planning.

• Familiarity with Product Management fundamentals and collaboration with cross-functional teams, including Sales.

• Proven ability to work remotely, manage multiple projects, and communicate clearly with technical and non-technical stakeholders.

• Experience in B2B technology, SaaS, or AI-driven products is highly beneficial.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Strong analytical skills, comfort with performance metrics, and a data-informed approach to decision-making.