Brand Manager
- Compensation
- Not disclosed
- Location
- Toronto, ON
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Marketing, Business, Commerce, or related field.
- 5+ years of progressive brand management experience, preferably within cannabis, CPG, beverage alcohol, tobacco or consumer wellness.
- Demonstrated success leading brand strategy and marketing programs.
- Strong business acumen and analytical capabilities.
- Experience managing multiple projects in a fast-paced environment.
- Excellent communication, presentation, and stakeholder management skills.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
Nice to have
- MBA or advanced business degree.
- Experience working in highly regulated industries.
- Consumer insights and innovation experience.
- Familiarity with syndicated data sources and market analytics tools.
- Experience managing external agencies and creative partners.
Full description
The Company
At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
The Brand Manager will lead the development and execution of brand strategies that drive awareness, consumer engagement, market share growth, and profitability. This individual will act as the general manager of their assigned brand portfolio, partnering cross-functionally with innovation, sales, insights, finance, regulatory, and operations teams to bring compelling consumer experiences to market.
The ideal candidate combines strong analytical skills with creative thinking, possesses a deep understanding of consumer behavior, and has experience building brands within a fast-paced consumer goods environment.
Key ResponsibilitiesBrand Strategy & Planning
- Develop and execute annual brand plans aligned with company growth objectives.
- Define brand positioning, value propositions, and consumer targeting strategies.
- Identify growth opportunities through consumer insights, market trends, and competitive analysis.
- Manage brand performance against key business and marketing objectives.
Innovation & Product Development
- Collaborate with insights and innovation teams to design the product pipeline from concept through commercialization.
- Partner with Product Development, Regulatory, and Operations teams to launch new products and line extensions.
- Develop business cases and forecasts for innovation initiatives.
- Monitor product performance and identify opportunities for optimization.
Consumer & Market Insights
- Leverage quantitative and qualitative research to understand consumer needs and behaviors.
- Translate insights into actionable strategies and marketing initiatives.