InTalent Asia
Brand Manager
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's Degree or professional qualification in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of proven experience in brand management.
- Experience within the education, services, or corporate sector will be an advantage.
- Strong understanding of brand strategy, positioning, storytelling, and consumer behaviour.
- Experience managing brand communications across digital and traditional media platforms.
- Excellent written and verbal communication skills.
- Creative mindset with strong strategic thinking capabilities.
- Proficiency in brand management tools, digital marketing platforms, and analytics solutions.
- Strong stakeholder management and relationship-building skills.
- Ability to manage multiple projects while meeting deadlines and business objectives.
Full description
WE ARE HIRING: Brand Manager
Location: Colombo, Sri Lanka
Employment Type: Full-Time
Work Arrangement: Onsite
Industry: Higher Education
About the Role
Our client is seeking an experienced and strategic Brand Manager to lead brand development, positioning, and communication initiatives while strengthening brand equity, reputation, and market presence.
This role is responsible for developing and executing comprehensive brand strategies, ensuring consistency across all brand touchpoints, driving brand awareness, and enhancing engagement among students, parents, alumni, and other stakeholders. The successful candidate will work closely with internal teams and external partners to deliver impactful brand experiences and support long-term institutional growth.
Key Responsibilities
Brand Strategy & Positioning
- Develop and execute comprehensive brand strategies to strengthen brand equity, reputation, and market positioning.
- Lead the evolution of the institution's brand identity, including brand architecture, values, and visual identity.
- Ensure consistent brand representation across all internal and external touchpoints.
- Drive initiatives that improve brand awareness, consideration, and preference among key stakeholder groups.
Brand Communications & Marketing
- Oversee brand communications across advertising, digital platforms, social media, websites, public relations, and content channels.
- Ensure a consistent and compelling brand narrative is maintained across all communication channels.
- Support the development and execution of integrated marketing and brand campaigns.
- Monitor communication effectiveness and recommend improvements where necessary.
Market Research & Insights
- Conduct market research and competitor analysis to identify opportunities, trends, and customer insights.
- Utilize research findings to support strategic brand decisions and future initiatives.
- Track changes in customer behaviour and market dynamics to strengthen brand positioning.
Stakeholder & Vendor Management
- Collaborate with marketing, admissions, academic, and administrative teams to ensure alignment with institutional objectives.
- Manage relationships with external agencies, media partners, suppliers, and service providers.