Brand Manager - Mandarin Speaker

We are currently assisting our client in the lifestyle and consumer goods industry to find a dynamic and strategic Brand Manager. This role is ideal for individuals with strong brand-building skills, creative flair, and a data-driven mindset, especially those with experience in the e-cigarette, FMCG or fashion retail sectors.

Key Responsibilities:

• Develop and execute brand strategies across various channels to strengthen brand identity and market presence.

• Manage end-to-end social media operations, including content direction, platform growth, and engagement.

• Lead and coordinate brand promotional campaigns, offline field activities, and events to drive awareness and customer acquisition.

• Supervise and collaborate with the design team to ensure creative output aligns with brand aesthetics and strategy.

• Plan and manage event concepts, timelines, and execution, ensuring successful campaign delivery.

• Analyze market trends, customer insights, and campaign performance data to optimize brand positioning and product strategy.

• Work cross-functionally with product development, sales, and other teams to align product offerings with brand vision.

Requirements:

• Minimum 5 years of experience in brand management or product marketing, preferably in the e-cigarette, retail, or FMCG industry.

• Fluent in English; proficiency in Mandarin is a strong advantage.

• Strong creative thinking, with a keen eye for aesthetics and attention to detail.

• Proven ability in campaign planning, team coordination, and hands-on execution of marketing activities.

• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.