Brand Manager

Key Responsibilities

• Data-driven insights & actionable recommendations

Analyze market, customer, sales, and competitive data to identify business opportunities and growth drivers. Translate insights into actionable recommendations for brand strategy, customer engagement, resource allocation, and field execution.

• Brand strategy & BP

Assist development of brand strategy and annual Business Plan, including customer segmentation, strategic priorities, forecasting, budget planning, and resource allocation. Present recommendations and drive cross-functional alignment.

• OP development & execution

Translate strategy into annual Operating Plans with clear objectives, KPIs, budgets, milestones, and execution priorities. Monitor performance and optimize plans based on business needs.

• Major projects & promotional activities

Lead key national marketing initiatives, congress activities, omnichannel programs, and customer engagement projects. Manage planning, budgeting, agency collaboration, execution, and post-project evaluation.

• Hands-on content development

Develop core brand messages, promotional campaigns, customer-facing materials, sales force resources, training content, and digital assets. Ensure scientific accuracy, customer relevance, and execution excellence.

• Cross-functional delivery & compliance

Partner closely with Sales, Medical, Market Access, Regulatory, Commercial Excellence, Finance, and Procurement teams to ensure effective execution and business impact. Ensure all activities comply with Medical, Legal, and Compliance requirements.

Must-Have Qualifications

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8+ years of experience in multinational pharmaceutical companies, including substantial pharmaceutical marketing experience.

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Proven experience in end-to-end brand management, including insights generation, strategy development, business planning, execution, and performance tracking.

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Demonstrated ownership of major projects, and key marketing initiatives.

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Strong analytical and strategic thinking skills with the ability to translate insights into business actions and measurable outcomes.

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Experience leading cross-functional projects and influencing stakeholders across functions.

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Strong communication and presentation skills in both Chinese and English.

Preferred Experience

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Hematology or oncology marketing experience preferred.

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Experience in product launch, indication expansion, or lifecycle management.

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